Michele Ripepi

Within the Group Marketing Strategy Department, in charge of providing general understanding and interpretation of the market behaviours (segmentation, geographies, medium and long term trends,...) to the company in order to better manage the business or foresee new opportunities. Define standardized statistical methods to analyze data, interpret the results, provide the formulation of scenarios.

Project manager for the downstream market integration into the dry mortars industry The project’s purpose is the analysis and evaluation of the opportunity to produce drymortars as a downstream activity to enlarge the cement core business. The project has developed the feasibility analysis about: - marketing - technical - economical and financial - organizational

- development of advertising campaigns on the main media of the sector - organization of technical conventions - organization of training activities for the customers - organization of fair events - prize contests - development of cultural initiative for the customers:  Vatican Christmas Concert  Exclusive Vatican Museums visits  Exclusive Quirinale visits  Christmas with Italcementi (4 days stay abroad with customers)  Theater events

Marketing manager South Italy (Puglia, Basilicata, Calabria) The role is able to establish the link between headquarter and peripheral structures supporting the sales force and representing the focal point for the local marketing activities development coherently with the strategies of the company.

Stage in Olivetti System & Networks in strategic marketing (Ivrea)

Marketing Industriale