Michelle Purcell

Handle major company accounts for marketing agency targeting MENA and South African markets; clients included Acer Computers, Darley, and Symantec. Managed campaign development and implementation, including creative and production.

Directed campaign and website development for rapidly growing online advertising agency. Prepared and briefed each department on objectives, budgets, and timelines. Administered client budgets to ensure accounts fell within acceptable profit range and estimates. Captured all costs. Conducted annual strategic planning for clients, determined annual marketing objectives and planned course of action.

Produced 30-minute international economic television program for CNBC World focused on leading sectors of the economy with a team of 2-3 associates; coordinated efforts with producers, cameraperson, scriptwriters, and marketing and corporate communication departments. Maintained responsibility for finance and administration. Trained new consultants and ensured excellent team relations.