Michiel Cauwelier

• Leading the development of the 3-year category vision plan by identifying brand growth opportunities in the on and off-trade channels based on consumer & shopper insights • Designing the point of purchase strategy by developing the 18-month customer marketing plan for the complete brand portfolio • Evaluating brand performance and the execution of the agreed programmes in the various trade channels. • Day-to-day management of the annual customer marketing budget

- Conducted a thorough review and analysis of sales spending to support a new spending structure for the commercial budget - Successfully implemented a new sales support tool. This included giving in-depth training to the complete commercial team - Development of KPI Management system to allow efficient decision making - Overall ownership of the procurement of all technical equipment. Defined and implemented a procurement strategy

1st placement: Operational auditor, Group Review and Audit department, S&N plc, Edinburgh, UK / 2nd placement: Project manager (brand management), S&N Switzerland, Lausanne, CH / 3rd placement: Bottling team leader, S&N UK, Tadcaster, UK / 4th placement: New Business development, S&N Canada, Montreal, CA

Marketing