Miguel Angel Gimenez

Responsible for the direct sales strategy, execution and delivery of 2 brands (AVIS and BUDGET). Retail strategies inbound/outbound Spain to achieve revenue and brand objectives for over 160 rental stations. Manage the budget, team of five and multiple online agencies • Accountability for > 40Mio€ of direct consumer revenue in and from EMEA including strategy, product mix, pricing, distribution and marketing initiatives • Championed 'Budget brand' revenue & marketing strategy to capitalise on growing market

Responsible for yield management and direct pricing strategies into Spain from both domestic and international markets. Based in UK. Lead team of three the main key achievements are: • Yield Management. Success implementation and achievement of the key Initiatives launched by Avis Europe Group to achieve the Financial Plan. • Change Management. Introduction of a new business decision process to effectively improve time to market and quality business decisions. • Tools and Best Practices.