Dr. Mikhail Dryomin

HISENSE product sales development in Ukraine

Main task is the export sales development

Main task was FTTB project development management and sales operation control. Main achievements: 1) Optimized Order processing System (order conversion rate increased by 5%) 2) Developed high-level requirements for retail monitoring system 3) Improved Sales reporting system (automatic reporting in BIS, BI, SBMS systems; visualize sales KPI) 4) Developed new Sales channel (CE Retail chains) 5) Increased sales funnel conversion rate in Kyivstar telesales from 0,4% to 2,5%

My main task was all HA sales project management and KAMs control Main achievements: 1) Keeping LG leading position in Ukrainian market according to KPIs (sell-in, COI, sales deduction rate) 2) Account strategy optimization and 2Tier customers development 3) PRM strategy design 4) Online/Offline pricing implementation 5) New forecasting multifactor model for Sales developed (LG - Customer PSI) 6) Regional retail planning System developed

My main task was all Audio-Video products sales management and KAMs control Main achievements: 1) targeting and keeping more than 40% market share in AV market (2011-2012) 2) Customer P&L analysis implementation and total AV P&L improvement 3) Channel structure optimization 4) New line-up sales strategy design 5) New customer activation and development (2 new big WHS partners) 6) invent sales forecasting model (in/outputs, correlations etc.) developed customer automated ordering logic

My main task was the key customer management and development of integrated analytic system in AV department Main achievements: 1) Customer joint business planning implementation for 12 weeks in advance 2) Targeting and keeping more than 50% in customer business portfolio 3) Sales development in Belarus and Moldova, achieving more than 40% MS 4) Improved retail monitoring system development (Jet-Ideas) 5) Designed BI sales system interface 6) Prepared requirements for specific BI Sales system

My main task is the management and total support of consulting projects in following directions: 1) partner search, establishing offices in Ukraine, getting business contacts for the West-European companies 2) marketing research 3) arrangement and conducting negotiations for the clients Implemented more than 6 projects in different Business-to-Business branches (steel and metal-working industry, machinery, electronics, building materials)

teaching, scientific work, training courses development

Doctor of Philosophy (PhD) Major - Marketing, Management, Logistic Minor - Economics, Statistic

Master's degree