Milica Milovanovic

Business product owner of the d2c online shop backend system responsible for platform develoment, features and sprint planning together with the technical product owner. In this position I was also the main point of contact for countries and supported them in inquiries including technical support, trainings, onboardings, strategic advice, assortment management, payment etc.s. My other responsibilities included the development of the whole eShop infrastructure together with other teams.

I have independently operationally managed the D2C online shop including the assortment, promotions, prices and different marketing activations using diverse backend tools. Furthermore, I have supported the cross-functional e-commerce team from the digital side and helped accelerate e-commerce with different retail partners. I was also responsible for paid search engine marketing.

I have managed the social media and created social media content for the company, including Facebook, Twitter, and Instagram. Additionally, I have helped with the expansion and improvement of the YouTube channel. Furthermore, I have conducted data analysis and developed strategies based on them with help of Google Analytics. I have also managed advertising campaigns in AdWords,Facebook and and Twitter. Additionally, I have helped organize events in both Austria and Germany.

Finance, Spanish, Multinational Management, Consumer Behavior, Advertising

International Marketing Management and International Business