
Mirela Ursu
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Mirela Ursu
- Bis heute 11 Jahre und 10 Monate, seit Okt. 2013
Digital Marketing
ING Bank
- 7 Monate, Apr. 2013 - Okt. 2013
Online marketing Coordinator
AXA Life Insurance
- 3 Jahre, Apr. 2010 - März 2013
Online Campaign Manager
Vodafone Romania
•Developing and implementing segmented e-marketing strategy to maximize site traffic and drive sales •Managing graphical/content production with the web agency and execution of all online campaigns •Developing & managing online communication spending •Management of SEM campaigns (AdWords, Facebook, etc), budget & operations, SEO •E-mail marketing •Web analytics management: tracking of campaigns & leads, creation of reporting & key indicators, leads quality, ROI analysis, traffic analysis
- 6 Monate, Okt. 2009 - März 2010
Digital Manager
McCann Erickson
• Manage the digital team and all brand communication through digital channels for the UM portfolio of clients to ensure delivery of successful stand alone digital projects as well as integrated campaigns • Online media buying & planning (display advertising, contextual media, paid search, etc) • Web analytics, reporting and performance analysis, campaign optimisation • Account management, ad planning/research • Online branding campaigns • Business management, creative services, display management
- 3 Jahre, Okt. 2006 - Sep. 2009
Media Manager
McCann Erickson
• Supervising the management of client media accounts assigned, including buying • Coordinating a team of media planners & media buyers on media plan development and implementation • Provide regular on-going tracking reports and post-buy evaluations to measure efficiency and effectiveness of media plans, including annual reporting • Identified target audiences and analyzed their characteristics, behaviours and media habits • Developing & coordinating implementation of media strategy, planning & buying
- 8 Monate, Feb. 2006 - Sep. 2006
Junior Marketing Consultant
Simon Says
• Identify and develop strategic partnerships for new business • Supervise media partners and providers – media agencies, creative advertising agencies, promotion materials providers • Identify major competitors, potential customers, trends and development opportunities • Develop, organize and coordinate marketing events and promotions • Brand positioning, tactical execution, campaign negotiation
- 7 Monate, Juli 2005 - Jan. 2006
Marketing Executive
System Plus
• Provide information on products and services of the company • Assist in creating presentation materials, organizing promotion campaigns and other events • Sales overview analysis & market research and strategies • General PR and communication coordination
- 1 Jahr und 4 Monate, März 2004 - Juni 2005
Facility&Financial Manager
Schlund+Partner AG
• Ensure the complete functionality of the facility • Responsibility for the administrative activity of the branch & financial supervision of all expenses and contracts • Participate in the process of recruiting highly qualified personnel • PR and communication coordination
Ausbildung von Mirela Ursu
- 1 Jahr und 5 Monate, Okt. 2006 - Feb. 2008
Marketing
Romanian-American University
- 3 Jahre und 9 Monate, Okt. 1999 - Juni 2003
Political Science & Sociology
National School of Political Science and Public Administration;
Sprachen
Englisch
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Spanisch
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Rumänisch
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