Mirela Ursu

Angestellt, Digital Marketing, ING Bank
Bucharest, Rumänien

Fähigkeiten und Kenntnisse

Online communication strategy development & implem
SEM & SEO
Social media & target profiling and much more.

Werdegang

Berufserfahrung von Mirela Ursu

  • Bis heute 11 Jahre und 10 Monate, seit Okt. 2013

    Digital Marketing

    ING Bank

  • 7 Monate, Apr. 2013 - Okt. 2013

    Online marketing Coordinator

    AXA Life Insurance

  • 3 Jahre, Apr. 2010 - März 2013

    Online Campaign Manager

    Vodafone Romania

    •Developing and implementing segmented e-marketing strategy to maximize site traffic and drive sales •Managing graphical/content production with the web agency and execution of all online campaigns •Developing & managing online communication spending •Management of SEM campaigns (AdWords, Facebook, etc), budget & operations, SEO •E-mail marketing •Web analytics management: tracking of campaigns & leads, creation of reporting & key indicators, leads quality, ROI analysis, traffic analysis

  • 6 Monate, Okt. 2009 - März 2010

    Digital Manager

    McCann Erickson

    • Manage the digital team and all brand communication through digital channels for the UM portfolio of clients to ensure delivery of successful stand alone digital projects as well as integrated campaigns • Online media buying & planning (display advertising, contextual media, paid search, etc) • Web analytics, reporting and performance analysis, campaign optimisation • Account management, ad planning/research • Online branding campaigns • Business management, creative services, display management

  • 3 Jahre, Okt. 2006 - Sep. 2009

    Media Manager

    McCann Erickson

    • Supervising the management of client media accounts assigned, including buying • Coordinating a team of media planners & media buyers on media plan development and implementation • Provide regular on-going tracking reports and post-buy evaluations to measure efficiency and effectiveness of media plans, including annual reporting • Identified target audiences and analyzed their characteristics, behaviours and media habits • Developing & coordinating implementation of media strategy, planning & buying

  • 8 Monate, Feb. 2006 - Sep. 2006

    Junior Marketing Consultant

    Simon Says

    • Identify and develop strategic partnerships for new business • Supervise media partners and providers – media agencies, creative advertising agencies, promotion materials providers • Identify major competitors, potential customers, trends and development opportunities • Develop, organize and coordinate marketing events and promotions • Brand positioning, tactical execution, campaign negotiation

  • 7 Monate, Juli 2005 - Jan. 2006

    Marketing Executive

    System Plus

    • Provide information on products and services of the company • Assist in creating presentation materials, organizing promotion campaigns and other events • Sales overview analysis & market research and strategies • General PR and communication coordination

  • 1 Jahr und 4 Monate, März 2004 - Juni 2005

    Facility&Financial Manager

    Schlund+Partner AG

    • Ensure the complete functionality of the facility • Responsibility for the administrative activity of the branch & financial supervision of all expenses and contracts • Participate in the process of recruiting highly qualified personnel • PR and communication coordination

Ausbildung von Mirela Ursu

  • 1 Jahr und 5 Monate, Okt. 2006 - Feb. 2008

    Marketing

    Romanian-American University

  • 3 Jahre und 9 Monate, Okt. 1999 - Juni 2003

    Political Science & Sociology

    National School of Political Science and Public Administration;

Sprachen

  • Englisch

    -

  • Spanisch

    -

  • Rumänisch

    -

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