Mirela Ursu

•Developing and implementing segmented e-marketing strategy to maximize site traffic and drive sales •Managing graphical/content production with the web agency and execution of all online campaigns •Developing & managing online communication spending •Management of SEM campaigns (AdWords, Facebook, etc), budget & operations, SEO •E-mail marketing •Web analytics management: tracking of campaigns & leads, creation of reporting & key indicators, leads quality, ROI analysis, traffic analysis

• Manage the digital team and all brand communication through digital channels for the UM portfolio of clients to ensure delivery of successful stand alone digital projects as well as integrated campaigns • Online media buying & planning (display advertising, contextual media, paid search, etc) • Web analytics, reporting and performance analysis, campaign optimisation • Account management, ad planning/research • Online branding campaigns • Business management, creative services, display management

• Supervising the management of client media accounts assigned, including buying • Coordinating a team of media planners & media buyers on media plan development and implementation • Provide regular on-going tracking reports and post-buy evaluations to measure efficiency and effectiveness of media plans, including annual reporting • Identified target audiences and analyzed their characteristics, behaviours and media habits • Developing & coordinating implementation of media strategy, planning & buying

• Identify and develop strategic partnerships for new business • Supervise media partners and providers – media agencies, creative advertising agencies, promotion materials providers • Identify major competitors, potential customers, trends and development opportunities • Develop, organize and coordinate marketing events and promotions • Brand positioning, tactical execution, campaign negotiation

• Provide information on products and services of the company • Assist in creating presentation materials, organizing promotion campaigns and other events • Sales overview analysis & market research and strategies • General PR and communication coordination

• Ensure the complete functionality of the facility • Responsibility for the administrative activity of the branch & financial supervision of all expenses and contracts • Participate in the process of recruiting highly qualified personnel • PR and communication coordination