Mirja Kloss

Weleda -a global company for natural and organic cosmetics with 120 products in 10 different categories. Global responsibility for the strategy, communication, brand equity and new product development. Achievements to date: leading the development of the new corporate mission and new corporate design; Building up the product development process and innovation funnel; development of new key marketing mix elements and of the first international communication.

Bertolli (a global italian food brand) Global Brand Development Director. Location: Rome, Italy. Responsibility and achievements: responsible for 3 categories incl. new business development, building up a new team and setting foundation for new business development for the brand.

Global responsibility for Dove Body Care. Location: Greenwich, CT USA Responsibility and achievements: global strategy development, new product development incl. first global packaging formats, communication development rolling out the real women campaign

European responsibility of Dove Body Care. Location: Hamburg, Germany Responsibility and achievements: development and launch of the highly successful Dove Firming (real women) campaign in 2003, development of the first Dove cross category ranges (Dove Silkening, Dove Firming), development and highly successful launch of Dove all purpose Cream incl. claims defense strategy. All new product launch developments incl. communication development. Development of European Dove Body Care Strategy.

Brand Activation Manager Germany for the local jewel cosmetic brand CD and hair care brands Dove, Organic and Timotei. Location: Hamburg, Germany Responsibility and achievements: in a highly competitive hair care market, defend the local market position of the Unilever hair care brands with limited budgets. For the local jewel, building onto the strong brand awareness and image to participate in M&A discussions. Preparation of the successful launch of Dove Hair Care in Germany.

Brand Management for the home care brands Domestos and Vim. Location: Hamburg, Germany. Responsibility and achievements: successful launch of Domestos Cleansing wipes as new product format incl. the development of activation program with Scientific and consumer PR. Brand Migration from Vim to Domestos.

Trade Marketing Assistant for the personal care brands Dove and Lux as well as Brand Manager Assistant for the home care brand Sunil.

Marketing, Internationales Finanzwesen

Marketing, Kommunikation

Marketing Internationales Finanzwesen