Mohamed IHSANE

• Setup of a new business location in Paris dedicated for the rail segment in France, assuming the associated P&L responsibility: => Developed a business opportunities’ pipeline with customers in France and defined associated capture’ strategies: potential sales M€ +150. • Managed the tender response, negotiations and closing for a major rail project in France: => Major contract awarded to Frequentis in 2023: Sales M€ +100.

• Audited industrial and sales organisations • Identified paths for business growth and improved operations efficiency. • Elaborated and followed-up relevant actions plans.

• Defined and executed a business turnaround plan of a major business unit, with direct budgeting and P&L responsibility: new market segmentation with adequate products / services offering. Adjusted the sales organisation setup focusing on assigned customers portfolios with clear sales and profit targets. • Fostered KPIs based strategic sales and profit continuous improvement: Regained the BU profitability with significant improvement of the EBITDA (+7%).

• Established and consolidated a new B2B business unit for rail doors in France: => Managed OE / MRO projects (rollingstock’ builders and operators). => Assumed full budgeting and P&L responsibility for the BU. • Conceptualized and deployed business development and sales strategies for OE/MRO activities: => Strengthened IFE’ OEM market share in the relevant markets (>30%) => Set a strong development of the maintenance services at high profitability and accurate risk management.

• Promoted tailor made high added value solutions: industrialised solutions for high volume motorbike application (sales: M€ 15), stainless steel fuel injection components: (market volume: up to M$US 40 /year). • Developed and managed key account customers • Developed extensive experience in production processes, in quality management and in continuous improvement: Managed large projects with high safety requirements, assuming P&L direct responsibility, in cross-functional multinational teams.

• Developed sales of turnkey commercial vehicles and aftermarket services. • Modelled quotations within international tenders and led negotiations with institutional customers for large scale turnkey construction vehicles. • Elaborated detailed market and competition analysis studies. • Established a sales organisation in Gibraltar focusing on export markets.

Engineering study (Master degree) in automotive design and technologies,