Mohamed Samer

-Built a live performance dashboard in Metabase + BigQuery using SQL and Meta Marketing API, reducing reporting time from weekly manual pulls to real-time MTD visibility across 6 KPIs. -Diagnosed a pixel tracking fault causing Meta's algorithm to optimise for €27 buyers instead of €99, identified via Events Manager value coverage audit (20% coverage). -Identified €2,010 in monthly wasted spend across 11 underperforming countries through country-level CPA analysis across 34 markets. -Discovered South K

At Djoid, a music-tech startup building advanced curation tools for DJs, I worked closely with the product and engineering team to design core features for the desktop app. - Designed and prototyped product features for a desktop music curation app, focusing on clear workflows for organizing large music libraries and advanced playlisting tools. - Researched graph-based interfaces and interaction models to support the development of Djoid’s Graph, a visual system for exploring relationships between tracks.