Mohammad Bahaa Kannout

Founded and scaled a full-service digital agency, providing tailored marketing strategies and innovative advertising solutions to over 50 clients in diverse industries. Crafted and executed high-converting campaigns across Meta, Facebook, and Instagram. Led cross-functional creative teams to deliver high-impact marketing solutions on time and within budget. Built and maintained long-term client relationships through excellent project management, strategic consulting, and consistent brand alignment.

Co-created and launched a full-scale e-commerce brand from concept to operational. Led full-cycle brand identity development: visual design, tone of voice, packaging, and cross-channel consistency. Designed and executed digital marketing strategies resulting in 3x revenue growth within the first quarter of launch.. Coordinated market research and competitor analysis to guide product offerings and pricing strategy. Managed marketing, customer support, and creative teams for seamless campaign execution.

Spearheaded marketing strategies that boosted brand engagement across digital and offline platforms. Launched and managed 3 online communities and Created content for product launches, digital campaigns, and email marketing. Directed the creation of a B2B sales portal and company website. Managed events including product showcases, trade fairs, and fashion shows. Supervised internal marketing and PR teams, optimizing workflows and performance delivery. Collaborated directly with board-level executives.

Led the full rebranding of the company, including logo design, corporate identity, marketing materials, and catalogs. Initiated and launched the company’s first modern website and designed targeted email marketing strategies using Mailchimp, achieving a lead conversion rate of over 80%. Collaborated with developers to enhance the internal CRM system. Represented the company at major trade exhibitions in Syria and contribute to participating in international exhibitions in UAE, Turkey, Germany.

Delivered personalized customer service in a high-volume retail environment, contributing to a consistent increase in monthly sales. Handled full sales cycle, cash operations, and daily reporting. Installed and configured mobile applications for customers.

Promoted to Hotel Manager after demonstrating excellent guest service, organizational efficiency, and leadership. Increased guest retention and hotel bookings by 25% through improved customer service and online marketing. Digitized hotel operations by introducing custom hotel management software-streamlining booking, guest check-in, and reporting processes.