Mohammad Smailey

- Established service from scratch, addressing critical issues and pain points prevalent in existing ride-hailing apps - Studied user behaviors, analyzed data and competitive audits, leveraged insights to create distinct experiences and interfaces that effectively addressed user needs - Collaborated with cross-functional (product, devs, marketing) team and coordinated with stakeholders to ensure a successful launch

- Utilized user-centered design approach to identify needs of truck drivers and logistics users, translated them into practical solutions that simplify shipping - Developed end-to-end two apps and a web app and continually iterated based on feedback and usability studies - Rose 30% in successful shipping rates by strategically planning and launching new version within 4 months and acquiring over 70,000 users and drivers within a year - Crafted 100+ social media contents, boosting engagement by 40%

- Created cutting-edge experience design for short-term accommodation booking app, achieving 3,000 users - Produced 30+ engaging digital assets for online ads

- Partnered with engineers and developers to redesign medical capture and archive software, resulting in adoption by 100+ hospitals and clinics - led the CleanScope (medical equipment washing machine) prototyping phase, focusing on enhancing user experience - Developed human-machine interface for the CleanScope machine - Revamped the customer service dept. by designing a new comprehensive process, which boosted operational efficiency by 50%