Monica Culic

I got into PR because I like to help people tell honest, effective stories. I specialize in writing in plain language and giving sound communications advice. I thrill at building stellar communications plans for everyone from start ups to Fortune 500 companies.

I was hired to assist in the roll out of an Oracle database which was behind schedule. I worked on the backlogged files and got them done in record time. My proudest accomplishment at SNC was collaboration with Senior Project Managers to develop a readable shared spreadsheet that tracked all year end reports. We cut our division’s report writing time in half and got detailed reports done for clients like Imperial Oil, Shell, and Cenovus saving thousands of dollars in billable time.

My role was to support the head of Sales & Marketing, the COO, Compliance Officer, and Customer Service Manager. I provided marketing and design support for the sales team (invitations, presentations, and collateral) and managed the content development, approvals, production coordination and deployment of Hesperian’s key publications including business unit fact sheets, monthly one pagers, website development through a CMS and created PowerPoint presentations for the CEO.

My work at Insight saw us investigate a company’s fundamentals for real estate, oil and gas, manufacturing and natural resources clients. I conducted site visits, title searches, researched financial data, and performed NUANS searches, then compiled that research into easy to read reports and e-books. I co-produced corporate training videos for exempt market dealers which my team and I then provided via Moodle site online. I used tools like Dropbox, Toodleedoo, GoTo Meeting, WorkShare and Skype.

My proudest accomplishment at Glenbow was planning a media launch for an exhibit in partnership with CP Rail with no budget for 50 guests including government officials, media and arts community dignitaries. The local media loved what we offered, the Minister of Culture and Education glad-handed for photo ops with the curators, the Executive Director spoke from the notes I wrote, and I received a commendation from the VP of Knowledge Management for my online marketing tactics with zero budget.

I stepped into this temporary assignment as Community Investment Advisor at BP just before Christmas. Community investment cheques were behind and needed to be issued quickly and correctly using SAP to various community groups in the areas that BP had drill sites. Working with the Government and Public Affairs department, I hurriedly contacted each BP office and expedited their cheques, ensuring the funds were delivered on time. I felt like Santa Claus that year!

I acted as communications associate working with Corporate Communications, Government Affairs, Community Development, Marketing and Graphic Design. My greatest achievement was in providing strategic support to the Communications Advisor as community liaison/stakeholder relations, managing a town hall session on site at Sundance/Keephills plant which was closing in the coming year. I wrote messages for TransAlta’s intranet, interviewed employees, and wrote copy for health & safety.

My first work term as part of my degree requirement, the Calgary Police Service was an amazing glimpse into the world of law enforcement. My role in PA/MRU was to write articles for the internal newsletter, interview sworn and civilian members, take photographs and update the website. The public affairs team treated me well which encouraged me that I was on the right career path. I received an A in my first work term.

Entrepreneur, business owner, of boutique PR/Consulting firm based in Alberta, Canada. Published author for Calgary Stampede, Corporate Communications specialist, media relations experience, Community and Investor relations advisor for both private and non-profit sectors. Member of International Association of Public Participation (IAP2), International Association of Business Communicators (IABC), Toastmaster's, and volunteer for Calgary Stampede & Exhibition's Western Showcase subcommittee.

*Media Relations *Investor Relations *Corporate & Strategic Communications *Crisis Communications *Applied Writing I *Applied Writing II *Strategic Communications *International Communication Theories *Freelance Writing *Entrepreneurship *Marketing