Mónica Gutiérrez

Responsible for business development & campaign execution in the enterprise sales & channel partner business: - Led the design & execution of lead-generation marketing campaigns.- Deep involvement in the sales process around business development initiatives.Exceeded lead generation goals with 257% of SQLs (Sales Qualified Leads) for Spain and 325% for Portugal, contributing to $7.1million pipeline for the Enterprise and Commercial business for CA Iberia and Greece.

Responsible for developing relationships with CA's Southern European customers:- Identified & recruited customers in Southern Europe (including Italy, Spain, Portugal & Greece),continually developing & fostering ongoing client relationships.- Developed a sound understanding of each customer's business, as well as their technical challenges and project objectives.- Identified opportunities for business development to best utilise references in order to shorten sales cycles & close business.

Responsible for developing integrated marketing strategies for the Security business unit: - Worked with key internal & external stakeholders to develop, plan & execute comprehensive integrated marketing plans. Developed the campaigns and content required to drive leads, grow awareness, and foster customer retention. - Analysed & tracked marketing initiatives in order to ensure continuous campaign improvement, cost efficiencies & ROI for Marketing activities.

responsible for managing and executing the Reference Program for Iberia: - Same responsibilities as per the Customer Alliance Program Manager position, albeit focused on Spain and Portugal. - Worked under an MBO (Management by objectives) model, consistently achieving at least 100% of the goals, managing the territory with the largest number of references worldwide.

Responsible for creating local marketing plans, managing budgets, and co-coordinating plans with PSI's Iberian Country Manager and EMEA Marketing Director: - Owned and developed the ongoing relationships with PSI's Press Agency and the media. - Designed and executed the Advertising Plan. - Designed and executed marketing campaigns. - Selected Trade Shows and Conference sponsorships.