Morten Sørensen

Today, I stand behind EUR 3.5+ billion in brand value created – by seeing what others did not. I am an experienced retail industry project and transformations consultant (interim/freelance) with a track record of creating brand value. My approach is outcome-driven, and I excel at identifying missed and hidden potential in luxury companies and organisations. I am 100% secure in the value I uncover. The value I create is auditable and transparent. All my work is recorded, measurable and quantifiable.

Drive Fractal’s global retail client’s growth with deep analytical, value-driven engagements. Define/develop leading retail digital solutions & approaches for retailers ambiguous business challenges. Lead teams of data scientists and analysts, across geographies. Fractal Analytics: Intelligence for Imagination helps global Fortune 500 companies power every human decision in the enterprise by bringing analytics and AI to the decision. Discover in customer-data retailers unrealised consumer sales & growth.

Define, explore and collaborate the global possibilities that strategically exist across HUGO BOSS applying advanced analytic concepts, best-practice and approaches to customer relationship management (CRM), social media and other relevant structured / unstructured data sources that enable an Analytics Center of Excellence (ACE) delivering an seamless Omni-channel Experience: - Flawless Customer Journey - Customer Centric Focus - Monetizing the Results

Monetising customer’s digital data with “insight-intelligence” creating their unrealised operational value as consumable, actionable, and easily embedded across their organisation. Experience with Cloud & Software as a Service (SaaS) in enterprise, with extensive skills in Business Analytics, Predictive Customer Intelligence, Social Analytics & Insights, Watson Analytics (cognitive computing) & applying these capabilities to virtually any customer challenge delivering results and profits.

Enable Enterprise Architecture discipline to build and drive agility that underpin strategic Enterprise-wide business transformations, enabling organisations to respond more rapidly, effectively and positively to opportunities and challenges presented by today’s global market changes.

Build Jupiter Media Metrix's position as the global leader in Internet and new technology analysis and measurement, combining data and analysis to provide businesses with unmatched resources for understanding and profiting from the unlimited possibilities offered by the internet of things.