Mucho von der Goltz

– Overall responsibility for marketing and communication of all brands and companies (FMCG and plant manufacturing) globally – Management responsibility of the respective Teams on premise / across sites – Professional lead «Development digital communication» – Professional lead «e-shift within» – General Manager a FMCG brand – Member of the Executive-Teams, reporting level: CEO

we live to create we do what we do we build ideas for extraordinary brands we create stories worth sharing we are a full service influencer of culture

Digital campaigning, dialogue marketing, multi channel and cross media branding + Orange Communications SA; Group Account Director; online and dialogue marketing + REGA - Schweizerische Rettungsflugwacht; Account Director; Re-design website + Migros Genossenschafts Bund; Project Director; Family portal conception and re-design + BiNa; Project Director; Summer campaign for Ice Tea (www.migros-icetea.ch) + Schweizerische Post; Project manager; e-media application development

Strategic branding, electronic branding support tools + Deutsche Telekom AG; Project lead; approval tool FIFA Worldcup 2006 + T-Mobile; Key Account; User interface / terminal customization + МегаФон (Russia); Project; Communication concept / consumer communication + Münchener Rückversicherung; Project; streamlining brands, brand strategy + Credit Suisse Bank; Account; Strategy, brand re-positioning

External consultant (from Interbrand) at T-Mobile to consult and coordinate corporate naming processes. Work closely with product management; terminal/handheld – user interface customization. + T-Mobile Germany; External consultant; Tarif naming + T-Mobile International; External consultant; Key Account; UI interface customization

Project management, promotions + Artist promotion; Radio and TV + Production coordination; mastering, production + Royalty statements

Leadership, Marketing

Marketing, Management, Betriebswirtschaft, Design, Strategisches Management