Muhammad Hassan Khan

I help Product leads in platform enhancements with a focus on analytics and A/B testing. I collaborate with cross-functional teams to define and execute product OKRs, while analyzing behavioral data and KPIs to identify growth opportunities. I build data dashboards using Adobe Analytics and Tableau, conduct SWOT analyses, and perform market research to guide product strategy. I also developed business cases for new ad placements, generating additional revenue streams.

As a Product Manager for Athan, a global Islamic lifestyle app with 50M+ downloads, I led the product lifecycle from roadmap definition to feature delivery. I drove a 27% increase in daily active users, improved in-app monetization, and maintained customer satisfaction above 98%. Managed Agile teams. Utilized Google Analytics, BigQuery, Firebase, and A/B testing to optimize user experience and marketing ROI. I also guided product decisions through daily analysis of user behavior and KPIs.

As a Product Owner/ Analyst, I led the development of an end-to-end white-label delivery platform, including mobile apps and admin panels. I shaped the MVP and roadmap for high-scale, on-demand delivery needs, rebranded and launched Movanos for global customers . I implemented full-stack tracking to boost platform conversion by 4% and ensured smooth data flow between backend and frontend systems. I also integrated third-party SDKs and facilitated agile ceremonies to align development with business goals.