Mukesh Kumar

• Measure the success of social media activities and create Dashboard reports for management and Marketing teams . • Analyze and evaluate both existing and potential social media activities and strategies • Conduct, gather and analyze market research to determine social media opportunities and competitiveness. • Identify, interpret and capitalize on social media trends and develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required • Plan, ma

Online Marketing professional with experience in developing & implementing online marketing strategies, Internet marketing campaigns, search engine optimization/marketing, web design and manage various online projects, web portal development strategy and roadmap design, • Identify, develop and monitor key performance indicators (KPIs) aligned with overall marketing goals; Prepare dashboard and Web metrics report for top management; Manage and advise on web analytics and enable measuring the success

• Web development and promotions, Create and manage Interactive web channels for internal stakeholders and intranet portal - Videocon.com: Overall online corporate marketing and brand positioning online for Videocon Mobile Services •Develop the strategy and roadmap for Knowledge management system and Web self care portal for Videocon mobile services. •Competition research using a variety of techniques including social media, search, display ads, customer surveys, Online PR. develop & define strategy for

•Technical project management including web portal development, Intranet employee portal on an Enterprise Content Management Portal; Drive multiple online employee engagement programs •Implement strategy, content, and interactive features for the design of a web site and intranet portal •Explore new online resources for traffic generation •SEO, On-page Optimization, Off Page Optimization, Keyword Research; Identified & developed KPIs aligned with website objectives on tools like Google Analytics, Omnitu