My Le

• Implemented the product development process for the Men’s Training Fall/Winter 2013 collection by analyzing consumer trends and completing competitive check-ups and sales reports resulting in a forecasted increase to the total buying volume of 15%. • Facilitated the General Marketing Meeting by presenting a product walk-though of 115 jackets to 300 market merchandisers, leading to the forecasted buying volume of 618,724 units.

• Managed five BlackBerry projects (Protect, Maps, Android Apps, Bluetooth, Retail IM) by coordinating activities with over 7,000 beta users, product and project managers to run prerelease validation testing programs. • Improved product readiness by facilitating focus sessions, reporting bugs, and identifying data trends, leading to an increase of net promoter scores.

• Managed a budget of more than $1,000,000 on office and shop supplies to support the Purchasing Department by managing contracts, analyzing the SAP database, and forecasting the 2013 budget. • Improved the procurement process and building strong relationships with 25 vendors by developing the Supplier Evaluation Program and initiating new partnership deals, which led to a part‐time contract after the Co‐op term.

• Coordinated the International Night event with a team of five to organize 15 food booths, 11 performances, and a fashion show, which resulted in the participation of over 300 attendants. • Strengthened the link with the University of British Columbia by collaborating with eight ethnic clubs on campus, resulting in a high engagement rate for international students.

• Managed $20,000 from the Irving K Barber Centre Fund to support 20 project teams with travel expenses to eight rural communities, which exceeded small business development by $100,000. • Established relationships with eleven community partners and coordinated with six business courses to enrich • Launched the ‘Be a Changemaker Challenge’ in collaboration with the ASHOKA organization, leading to $10,000 support for 10 student‐initiated social enterprises.

• Conducted 20 in‐depth discussions using Needscope brand positioning tool to analyze market need segments for brand development in 10 educational programs. • Received a high satisfaction rating by managing 10 focus group discussions to identify brand image of Chevrolet and its competitors in 4 car groups and develop strategies to raise brand awareness.

• Increased brand visibility and acquired 300% more traffic by taking initiative in leading a team of 5 to identify core demands and implement a public relations campaign on campus. • Established a strong network for 30 international clubs with 502 events and 11,470 attendees by organizing globally focused workshops and intensive training for almost 1,000 members.

Marketing