Myriam Diaz

Sales Manager. Dental Implantology Reporting to the General Manager of the Implantology Businesss Unit and to the European Sales Manager. Designing and executing the división commercial strategy according with the development plan of the Company for the next five years. - Negotiation with Key Opinion Leaders and Dental Medical Societies - Sales Force Sizing - Implementing Sales Force Effectiveness program

Reporting both to the Spanish General Manager and to the European Sales Director, based in London. Responsible for the set up of a new business unit, including sales and trade marketing teams in pharmacies, with a total of 62 people. -Member of the European Team of Boots Laboratories -Strategic Alliances with Pharmaceutical Manufacturers ( Philips, AstraZeneca, ScheringPlough, Takeda , Procter&Gamble , Reckitt-Benckisser, LÓréal) -Implementing European Field Force Effectiveness Program in Spain

Pharmacy National Sales Manager (June 2005- July 2007) Responsible for the creation of a new team with 30 sales representatives and 5 marketing people for promoting and selling Rx products direct to pharmacies. - Team Member of Cardiovascular, Man&Woman´s Health and CNS Cross Functional Teams - Negotiation with Key Opinion Leaders and Pharmacy Associations - Negotiations with Purchasing Groups and Pharmacy Wholesalers - Institutional Relations with the General Council of Pharmacists of Spain

Reporting to the Marketing Manager - Responsible for the Ostheosynthesis products - Launching of the first Proximal Femoral Nail in Spain becoming leaders in the first 16 months - Negotiation with Medical Societies