Nadya Mukhina

 Supervising and managing tactical planning in Print, OOH and Digital

 OOH planning approach development  Supervising and managing tactical planning in Print  Print buying  Providing the account managers with the presentations on planning approach in print and OOH

Print planning and buying

 Media planning  Consulting clients regarding media planning in printed press and prognosis of effective advertising campaigns  Creating presentations for account managers

 Analysis of the market overall and of individual competitors; preparing quarterly reports for publishers and directors  Evaluating marketing proposals from suppliers, giving recommendations for marketing managers in other departments  Creating client-specific proposals for potential advertisers  Coordination of corporate projects, such as brochures, booklets, advertising materials, etc.

 Creating general information materials and client-specific proposals for advertisers  Administration of advertising agreements: preparing contracts and invoices, follow-up on payments  Administration of the advertising database: entering new advertisers, preparing reports

 Analysis of potential clients and of the market in general  Preparing offers and presentations for potential clients  Expanding the client base  Controlling follow-up on contracts, administering client database