Nastia Aderikhina

• Defined key metrics, analyzed purchase-funnel behavior, and ran A/B tests to lead product strategy and optimize KPIs; owned launch of a new purchase flow and upselling packages, increasing AOV by 12% and Retainer cross-sell conversion by 15%. • Led a cross-functional team (engineering, design, and data), from discovery through delivery, owning the B2C purchase journey in 8 European markets; drove UX discovery (user research, CJMs, JTBD) and A/B testing, supporting 50K annual sales and €110 M in revenue.

• Owned the end-to-end cash-collection stream as a solution-oriented, result-driven “mini CEO” of the product, proactively integrated B2B factoring partners, cut receipt time from 12 to 5 days (58.3% reduction), and recovered legacy revenue across 8 European markets under tight deadlines. • Leveraged deep domain expertise in B2B SaaS payments, B2C checkout, invoicing, billing, and API integration to introduce flexible, zero-risk installment options, cutting bad-debt on new customers by 95%.

• Technically fluent in product architecture, APIs, and system design, worked closely with engineers to design APIs, microservices, integration solutions, and SLAs with B2B partners. • Applied structured thinking and sharp prioritization to automate the full Order-to-Cash flow, launched a 0 to 1 B2B product under tight deadlines by breaking down ambiguity, making data-driven trade-offs, and rallying engineering and business teams around the highest-impact actions.

- Accountable for executing both the technical and business strategies, managing project resources, and budgets. - Leading complex projects, developing roadmaps and managing full software development lifecycle through Agile/Scrum principles. - Managing the risks of operational and development complexity, tracking backlog and deliverables. - Liaising with clients in Europe, communicating project estimates and requirements, providing progress follow-ups, setting feedback sessions, and addressing enquiries.

- Led 30+ software start-up projects for global customers across USA, Australia, New Zealand and Europe. - Owned project operations, ensuring projects were delivered on time, within the agreed scope and fit client expectations. - Developed full-scale project plans and timelines. Managed a project budget and allocated resources. - Communicated with clients regarding the project agenda, gathered and analysed requirements, prepared estimates. Provided progress updates and supported implementations.

- Designed and developed a website for a beef production company. - Developed the UI prototypes (HTML/CSS, JQuery scripts) and designed mock-ups in Adobe Photoshop. - Liaised with clients regarding requirements and acceptance criteria. Developed specifications and project estimates. - Collaborated with the backend development team to validate solutions.