Natalia Goloskokova

tw:in is TrendWatching's insight network, and consists of 3,000+ forward-thinking individuals from Mumbai to Moscow who help spot examples of consumer trends and business innovation. Made up of smart, trend-savvy individuals based in 90+ countries, tw:in is a global community of passionate trend enthusiasts who help inform TrendWatching about the direction of trends, and provide first-hand insights into their local markets.

• Providing consultancy on a Business Model Development, go-to-market strategy in tune with core business objectives (for international clients interested in German market). • Planned and Executed Market Research, Category, Trend and Competitive Analysis to identify New Business Opportunities. • Clients’ Strategies Evaluation, incl. Development of concepts for new products and campaigns, recommendations on improvement (positioning, marketing mix, communication).

Working with a team on a conceptual model that maps out different ways people can change together. Lab director: B.J. Fogg. Team leader: R. Krieglstein

• Planned and executed strategic marketing programs for clients, to improve their sales, brand awareness and bottom line • Created distinct brand positioning and innovative solutions that drive business results. • Participated in negotiation activities with partners and Vendors for the new product developments Clients worked with: Decathlon (ATL, Internet campaigns) Coca-Cola – Multon (BTL); Pepsico – Lebedyansky (BTL), Fitoguru - product and brand concept development, execution from idea to launch

Provided strategic consulting, including marketing & sales strategy development

• Developed a long-term strategy for Pastry Portfolio, identified opportunities for growth and set the recommendations for company's resource allocation (R&D, Capex, and Sales Focus). Portfolio optimization according approved strategy • Led cross-functional team in product development process to quickly bring viable new products to market within 6-8 months • Managed relationships with ATL/BTL-Agencies. Developed efficient media plans, integrated BTL-programs and supporting ATL-campaigns

Was responsible for Juice Brands (Fruktoviy Sad and Tonus) Main achievement - Tonus Juice re-branding from vague variety of apple mixes with smth to compelling functional juice brand. * Developed and executed marketing plans to meet Brand Revenue and profitability targets. * Planned and executed market research, category, trend and competitive analyses to identify new product opportunities * Identified and developed opportunities for new production facilities outside Russia (Uzbekistan, Belorussia)

Marketing, Portfolio Management

Microeconomics, entrepreneurship