Nathalie Duroux
Werdegang
Berufserfahrung von Nathalie Duroux
- Current 20 years and 5 months, since Jan 2006
Director, Consumer Insights EU Chocolate
Kraft Foods EU
- Strategic business partner to the area category directors and the EU President of the Chocolate category - Special focus on innovation projects, pan European brand strategies, product quality and copy development - Responsible for Ad hoc research, Panels (retail and household) and category market forecasting across EU - Market research budget ($15 MM in 2009) - Continuous challenge of existing researches and internal best practices - Direct management, team of 20 people based across Europe
- 3 years and 5 months, Aug 2002 - Dec 2005
Director, Consumer Insights France
Kraft Foods France
- Strategic Business Partner of the coffee and chocolate category directors of Kraft Foods France - Ad hoc research, Panels (retail and household) and category market forecasting - Market research budget (€5.5MM) - Direct management, team of 12 people
- 3 years and 2 months, Jun 1999 - Jul 2002
Manager, MArket Research & Consumer Intelligence Global Dairy
Danone Group
Collaboration to the Group strategic direction based on better consumer knowledge - Definition and coordination of strategic projects - Functional management, team of 30 people in EU, LATAM, US
- 7 years and 7 months, Dec 1991 - Jun 1999
Research Director
Research International
- Management and development of a client portfolio mainly in FMCG - Responsible for P&L of 18 MM FF in 1998 - Direct management, team of 5 research analysts - Responsible of all type of ad-hoc researches mainly quantitative (product tests, pack tests, copy tests, brand image studies, U&A, tracking, coinjoint analysis, STM, segmentation, cluster analysis) and international projects (EU, Asia, US, LATAM)
- 1 year, Jan 1991 - Dec 1991
Group Manager
Research International New York
- Management of the continuous advertising and brand tracking tool for PepsiCo
- 3 years and 3 months, Apr 1987 - Jun 1990
Research Analyst
Research International Paris
- Management of a client portfolio maily in FMCG - Mainly quantitative research
Ausbildung von Nathalie Duroux
- 10 months, Sep 1986 - Jun 1987
International business
Univeristy Paris Dauphine
- 3 years and 10 months, Sep 1982 - Jun 1986
Economics and Sociology
University Paris Nanterre
Sprachen
English
C1 (Fließend)
French
C2 (Verhandlungssicher / Muttersprachlich)
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