Nathalie Masson

· Built internal communications program including weekly newsletter and intranet; for a leader in the Smart Grid field in the delivery and implementation of advanced metering infrastructure for public utilities, demand response, and grid management solutions. · Managed US trade show program for leading wireless network solutions and software provider to the public utilities industry (Metering America, Smart Energy, Utilimetrics, etc). · Provided support for international sales and marketing team

·Provide marketing and business development consulting to several companies with European and US operations · Key engagements include: -MyPrivateCoach.com (Menlo Park, CA) – developed new business strategy to penetrate the French market and broaden product line. - PMI, Ltd. (Fairfax, CA) - engineered diversification strategy into soundproofing business. - JAMO (Paris, France) & ONKYO (Osaka, Japan) - provided annual competitive analyses

· Directed marketing for 4 European countries (France, Spain, Italy and Belgium) and helped grow sales from $10M in 2000 to $21M in 2004 for a leading loudspeaker manufacturer. · Achieved a 10x ROI on PR spending in 2003. · Responsibilities for PR, tradeshows, advertising, partnerships and incentive programs. · Played key role in development of new global marketing and communication strategy for Jamo brand.

· Created long-term strategic partnership with Onkyo (manufacturer of receivers, amplifiers and other home electronics) that led to a 25% increase in sales. · Built and implemented go-to-market strategies for several flagship products. · Launched new channel programs in home theater markets including turnkey product bundles. · Created and implemented training programs delivered to 150 key distributors that increased orders by 40%.

· Established communications department and oversaw all marcom activities, including advertising, PR, newsletter catalogs, brochures, trade shows, and events. · Helped to achieve average annual growth rate of 13% (5 points above industry average).