Nayla Haddad

– Country marketing management: development of the retail and consumer marketing activities – Product management: marketing, communication and sales of the accessories product lines – Pricing management: creation of customer and channel quarterly price lists – Retail activities: development of retail toolkits, training sessions and online platform for all Africa – People management: management and follow-up of the MU trainee tasks and output

– Sales of service offers: communication and sales of Sony Professional services through targeting our B2B channels – Development of the "Digital Influence" project: social media marketing – Product launches: estimation of the price, target and positionning strategy

–Sales support to external/internal workforce : implementation of below the line activities – Competitive monitoring of the market dynamics of printers product lines – Data analysis: creation of a tool to monitor incentives results of sales of printers

– Development of marketing mix for Herta and Buitoni – Analysis of sales growth and forecast – Market research: supported focus groups

Marketing