Neha Soni

As a digital marketing freelancer, I craft strategies for Google Ads, SEO, Local SEO, and Social Media. I create targeted ad groups, conduct keyword research, and perform competitor analysis. I generate detailed performance reports and craft engaging content, including blogs and videos. Additionally, enhance website content for better search rankings, manage social media platforms, and use paid ads to reach specific demographics, ensuring efficient campaigns and ongoing KPI reporting.

Google Ads Develop targeted ad strategies, conduct keyword research, create engaging content, and optimize bidding. Analyze metrics (CTR, conversion rates, CPA) to improve performance. Monitor conversions and provide performance reports. SEO & SMM Create SEO strategies, conduct website audits, and collaborate on content. Track social media performance, generate reports, and present data visually. Monitor online conversations, manage real-time interactions, and maintain detailed documentation.

Primary Roles and Responsibilities In-depth website analysis. Focus on Maps Pack, local pack, and SERP Ranking. Optimize the landing pages of local search engine marketing. Conduct on-site and off-site analysis of clients in various industries. Compile performances report using the Google Analytics program. Optimizing websites with keywords for SERP and handling projects for all the activities of SEO. Developed on page and off page organic search strategies for local clients to increase organic leads.

Build social media marketing strategy and campaigns by creating content ideas, budget planning, and implementation schedules. Promote the brand’s products and services on Facebook and Instagram. Build a social media marketing strategy and execute it through competitive and audience research. Manage editing, approval scheduling of all posts for all platforms. Achieve audience engagement, website traffic, revenue by exploiting all digital marketing aspects of the social media marketing roadmap.

Achieve maximum ROI by collecting and analyzing data, and identifying trends and insights. -- Track, report and analyze website analytics. -- Website Optimization through On-Page & Off-Page.