Neha Vithaldas

• Analyse consumer and marketing technology trends across DACH and Europe to identify emerging digital engagement and brand growth opportunities. • Explore AI applications in marketing strategy, including hyper-personalisation, sentiment analysis and reputation monitoring to improve consumer engagement and loyalty. • Support entrepreneurs in defining value propositions, brand positioning and growth strategies. • Speaker and mentor on brand strategy and consumer marketing at Freelancer Café, Berlin.

• Delivered 12% uplift in brand awareness within 6 months through integrated launch campaigns – Brand Revival & Custodian. • Lead-generation initiatives driving 33% increase in qualified leads and 9% sales growth. • Executed multi-channel product marketing programs across digital, retail and BTL channels. • Multi-market expansion and brand innovation, complementing European experience. • Brought global brand and GTM rigor from Unilever into an emerging-market scale environment.

• +14% brand equity uplift and +6% growth for UEFA Euro 2024 European partnership by leading cross-functional GTM execution – Brand Growth & UK EU Brand Lead • Led innovation and renovation initiatives, $1.8M incremental revenue • Brand positioning and portfolio strategy across FMCG key markets UK and Europe • Managed cross-functional stakeholders across regional, global, insights and agency teams • Partnered with analytics teams to implement AI-driven dashboards enabling real-time optimization of campaigns

• Executed multi-market brand launches and integrated campaigns across D2C, FMCG, and lifestyle brands. • Developed consumer insight frameworks, product positioning, and brand messaging strategies. • Managed budgets, agencies, and cross-functional teams, delivered 12-14% YoY ROI-positive campaigns. • Human Resources: experienced human psychology, organizational development, internal and external talent branding.