Neha Vithaldas

Revived legacy brand and accelerated top of mind recall by 12%, spontaneous recall by 34% and increased market share by 13% by relaunching product portfolio of Water Storage Tanks based on psychographic consumer segmentation Redesigned the communication collaterals to the trade cohort basis market insights implementing B2B trade marketing strategies Dropped Go-To-Market (GTM) time by a global yet local solutioning approach for B2C consumer marketing strategies

Propelled UK and Europe brand strategy, portfolio architecture for their €2bn brands, increasing market share by 6% against key competitor Key Markets: UK, Germany Spearheaded 360° integrated marketing campaign UEFA Euro 2024 partnership brand affinity by 14% Surged business growth of $1.8m by leading cross functional team to launch 2 product lines Adapted marketing collaterals cohesive brand storytelling Economized category expenditure 8% by identifying new market opportunities

Diagnosed business growth and recalibration opportunities delivering growth YoY Devised thought leadership B2C marketing strategies focused on content marketing and influencer engagement, specifically tailored for clients in the retail, FMCG, Insurance, Health Care, IT sectors