Neha Vithaldas

• Increased brand recall 34% and 13% market share via psychographic repositioning and integrated 3600 campaigns with focussed brand communication. • Spearheaded agency partnerships across media, content, creative, and analytics increasing consumer love and sales 18% by optimizing cross-channel efficiency. • Reduced go to market launch time by 26% by using global yet local framework. • Propelled customer engagement by 22% by introducing B2B trade marketing programs.

• Strengthened $2B brand portfolio across UK, Europe managing brand architecture, strategy and communication crafting. • Cultivated $1.8M incremental growth by leading a cross functional team for new product development and launch. • Spearheaded UEFA Euro 2024 brand partnership campaign +14% brand equity and 6% market share gain by formulating story board to execution in 2 months. • Refined marketing mix by studying the consumer trend in geo-lift studies. • 8% annual budget savings.

• Designed brand and business growth strategies for Retail, FMCG, Insurance Healthcare & IT sectors, driving 10–18% YoY growth. • Built influencer and content strategies improving client-consumer engagement by +40%.