Nelly Soleil

Support the marketing teams of the ten subsidiaries of the region in their daily business, in close cooperation with a variety of internal departments (logistics, customer services, IT, production, etc), the head office in Paris, and external agencies. Steer and coordinate the roll out of new products to the countries. Create and develop promotion concepts targeted to opticians and final consumers Involved in strategy and product assortment decisions Developed a common assortment catalogue for the reg

Involved in Product launch: followed up qualitative studies, participated in the implementation of the objectives and the strategy, in the advertising campaign, and in the realization of supporting tools for sale forces. Developed B2B and B2C websites: brief to the agency, creation of the content, follow up, market test, implementation. Involved in internal communication: drafted newsletters on the worldwide children market