Nguyen Phuong Thao

Developed and managed platform-wise initiatives, optimized online commerce, promoted high-end brands with attractive offers. Led a team of 3 in executing the Free Shipping Day Campaign, resulting in a 15% increase in daily GMV and user retention. Led a team of 10 to manage the TikTok counter program, increased seller platform penetration in 3 months, coordinating across internal & external teams. Conducted ROI in-depth data analysis, reduced voucher and promotion costs by 30, improving P&L performance.

Reorganized the marketing department, improved productivity and cut workload by 30% within 2 months. Led a team of 4 to relaunch brand identity, develop quarterly content strategy Managed campaign budget, vendor communication and leveraged data analysis tools likeHubspot and Semrush to derive actionable insights.

Led end-to-end campaign strategy, rebranding, packaging, and communications for Huu Nghi Food – Staff Bread, Vianco – a food company. Oversaw marketing campaign ideation and execution with budgets ranging from $10K to $70K+, aligning with short-term KPIs and long-term goals. Managed suppliers and collaborated across departments (PR, media, research, creative, production). Actively participated in training 3 interns to enhance team capabilities.