Nicholas Ulbing

• Designed and developed the Customer Relationship Management (CRM) strategy for the Siemens brand of the BSH Group, with the objective of increasing consumer value and loyalty (Master Thesis Project) • Independently processed and analyzed global Net Promoter Score (NPS) surveys, deriving insights to further develop and position Siemens’ global brand strategy • Researched, benchmarked, and presented topics of interest to Siemens management, bolstering innovation within the Siemens brand

-Independently processed content and tested new online media asset aggregation portal for Siemens brand, streamlining the distribution process of international marketing assets -Conducted a case study on product segmentation and price positioning models, delivering insights to better position Siemens products and the brand in the global market -Created a global brand and sales presentation for Siemens based on the brand model, market segment, accolades, and market relevant data

-Researched and analyzed current and potential markets and competitors to support management in strategic business development -Designed and presented sales pitches to business partners, further developing clientele portfolio and supporting company’s strategic vision for global expansion -Managed Salesforce accounts and created guides to standardize business processes, optimizing workflows and increase business process efficiency

-Consulted private and business entities on technology solutions, making their lives and business processes more efficient and enjoyable -Installed, serviced, and trained individuals and employees on technology functionality, leading to a high satisfaction rate and increased rapport -Managed finances and inventory, resulting in high efficiency of capital and labor, as well as maintain low shrink rate

-Trained retail employees on customer support and product knowledge, increasing sales, to lead the Richmond district -Organized sales and marketing promotional events, expanding brand awareness and leading Hewlett-Packard as the most purchased PC in the Richmond market

-Advised customers on dynamic technology solutions, building strong relationships and increasing utility and satisfaction -Optimized product stocking procedures, increasing efficiency of man hours, inventory accuracy and decreased inventory shrinkage

-Managed and trained employees on product knowledge and customer service

Lean Management

Macroeconomics

Nuclear Engineering and Economics