Nick Koreck

Freelance Consultancy: • Interim Director and VP of CRM for various international brands • Purveyor of all things CRM • Email Deliverability monitoring, testing, and analytics • CRM infrastructure, data migration, ESP migration, project management • Strategic CRM & CRO Consulting + Audits • Email Verification & Data Hygiene • Reporting and Analytics

3-month contract position to provide leadership in scaling the CRM channel for South American's premier restaurant-delivery service. • Monthly order & revenue growth exceeding 300% • Implemented advanced multi-channel communications via email and mobile-push • Rolled-out dynamic content personalization to improve relevance & engagement • Designed new mobile deep-linking processes to improve in-app conversion

• Global and local team-leadership to support cross-channel CRM strategies & consultancy; CRM infrastructure; vendor-management, etc. (Interim department head for maternity leave coverage)

• Global CRM lead, overseeing direct-marketing and customer retention management across all Rocket-Internet ventures: Email, SMS, Web-Push, Instant-Messaging, Mobile (push-notifications, in-app, deeplinking); CRM system architecture; NPS operations; conversion rate & engagement optimization; relational data integration; campaign automation; data analytics; attribution modelling; email deliverability; Salesforce Marketing Cloud Administrator; Over 20+ billion email & mobile-push messages sent per year!

• CRM consulting (customer retention & direct marketing) across all Rocket-Internet ventures; cross-channel marketing strategies (email, SMS, App/Mobile-Push); lifecycle strategies (on-boarding, activation, reactivation, re-engagement); advanced segmentation & automation; performance & conversion optimization; global KPI monitoring, reporting, and benchmarking • Global deliverability monitoring; ESP migrations, anti-spam solutions; DNS/authentication & IP architecture; 10+ billion emails sent annually!

• Lead a team of business and marketing analysts, responsible for creating email marketing programs, campaign management, email deliverability, performance optimization, client consulting, and account management for key accounts: Coca-Cola, eBay, Barclays, Kodak, Hewlett-Packard, NBC Universal, FIFA Sports, UFC, Hotwire, Macys, Webroot, AT&T, and e-Harmony

• Management consultant for the Canadian music and entertainment industry • Social-media management for artists and record labels (1M+ subscribers) • Artist consulting: tour management; guitar/bass tech; merchandiser; hospitality and logistics

• Consulted clients in executing successful email marketing programs through analysis of performance KPIs, deliverability metrics, growth programs, monitoring, reporting, and engagement optimization • Provided expert technical and email deliverability consulting: anti-spam strategies; KPI reporting; data-mining; IP architecture; SMTP bounces; DNS/authentication; HTML coding & analysis; anti-spam compliance & legislature

• Worked closely with clients to implement interactive marketing solutions. • Used digital communications to coordinate industry conferences and events. • B2B sales lead generation in the IT, logistics, and services industry. • Industry research analysis on IT markets. • Customer relationship and database management.

• General Accountant: reporting to general ledger; balanced year end fixed asset accounts and inter-company reconciliations; prepared external financial audit reports for customers; composed and analyzed standard financial reports (quarterly/fiscal), etc. • General accounts payable and accounts receivable duties. • Developed a formalized fixed asset capital accounts tracking report. • JD Edwards Enterprise Resource Systems experience.

Concentration in global marketing, management, and brand development.