Niclas Janus

Responsible for Men Expert Germany, #1 men´s skincare brand and striving to become #1 grooming brand. - Planning & execution of new, strategic business segments - Managing P&L, as well as media budgets - Revenue Growth Management & portfolio mix optimization - Development of multiple integrated marketing campaigns - Optimising promotion strategies throughout all major retail channels (including E- commerce)

Responsible for Men Expert Germany, #1 men´s skincare brand and striving to become #1 grooming brand. - Establishing the new Men Expert Styling segment - Managing Barber Club, Vitalift skincare, Men Expert Deodrants and Styling - Development of multiple integrated marketing campaigns - Managing media budgets & P&L - Developing and reviewing promotion strategies throughout all major retail channels (including E- commerce)

Part of German L'Oréal Paris Haircare team, mainly responsible for the brand Elvital and Hair Expertise. - Developing promotional strategies along the full marketing funnel - Orchestrating integrated marketing campaigns for new product launches, optimizing media models of existing products/franchises - Creating the launch campaign for Elvital Total Repair 5, Elvital Rapid Revivers and others

Student Representative for the MLitt Marketing Class of 2016 • Elected by peers to represent the Master of Marketing year group • Facilitate communication between students and the school's management • Advocate on behalf of the student body regarding both academic and non-academic issues • Identify aspects for improving the students' higher-education experience • Maintain student integration and alumni involvement

The University of St Andrews Investment Society is for students who wish to develop their passion for financial markets and investing. The Society brings together a knowledge hungry and ambitious student body from a diverse range of disciplines, backgrounds, and nationalities; all of whom desire to learn from financial experts as well as through their own experiences within the Society. We are one of the largest student organisations on campus and have won the Best Society Award for the past two years.

Communication and Mediaconsultancy  Creating a social-media concept for a luxury brand  Planing new business activities  Design several client presentations

Internship in the Marketing and Customer-Relationship department:  Development of a marketing strategy serving an international transportation company  Trademark evaluation for furniture manufacturers  Best practice analysis within food retail  Identifying potentials within the recruiting process and implementing new strategies to tackle them

Budgetplanung, Marktanalyse, Auftragserfassung, Ausarbeitung von Businessplänen und Preiskalkulationen

Betreuung von Printwerbung / Research im Bereich E-Learning

Semester 1: Consumer Behaviour and Marketing Research Contemporary Global Issues in Management Entrepreneurship, Innovation and Creativity Semester 2: Masterclass in Marketing Marketing and Society Contemporary Conceptual Issues in Managemen

Thema Bachelor Thesis: „Herausforderungen und zu beachtende Besonderheiten bei der Einführung eines Bonusprogramms in einem heterogenen und beschränkt innovationswilligen Markt am Beispiel des deutschen Gastronomiesektor.“

Business Studies, Information Technologies, Physics, Math

Mathematik, Sozialwissenschaften, Physik und Englisch