Nicola Hewgill

Power Plus Communications is a leading provider of smart meter gateways and broadband powerline communication systems, supplying utilities with solutions for Smart Metering and Smart Grids.

Managed the go-to-market launch of Nokia’s Point & Find application, using Image Recognition on the smartphone. Defined and implemented complementary B2B and B2C communication strategies, as a basis for award-winning marketing campaigns.  Supported partners (JC Decaux, HRS, Pepsi, Sony, Oasis, Homes24) to build content-rich experiences for smartphone users. * Covered by The Gadget Show, Slashgear and NokNok TV * App shortlisted for a Gettie Awardon * Launch campaign won a Stevie Award

Streamlined and developed the brand messages for the world’s most successful touring exhibition (30m visitors worldwide) for communication to new markets. Directly managed PR & Marketing teams for shows in Manchester and London.  Defined PR & Marketing Communication campaign templates for swifter, smoother implementation by on-the-ground event teams.  Developed new ideas for social media and viral marketing campaigns which could be repeated in local markets. Example: http://www.youtube.com/watch?v=zdqi4

Helping companies to increase business with better brand expression and brand communications

As head of the creative team (writing, design, print, new media, web), translated corporate strategy into effective marketing materials for campaigns and product launches in more than 30 countries. * Managed evolution from print media to multimedia, digital media and online campaigns. * European manager for1 million euro corporate identity and rebranding exercise. * Created a definitive customer testimonial advertising campaign. * Business leader for a worldwide Marketing Automation project

Expressing the vast range of SAS business software solutions, including Business Intelligence, CRM, Risk, Financial Intelligence, Performance Management, Supplier Relationship Management. Set briefs and wrote for print media (collateral, brochures, magazines), web, email and direct mail campaigns. D

Working with mid-sized client companies in technology and manufacturing: Planning & creating ad campaigns, writing brochures, newsletters, direct mail and PR communications, development of corporate identities and standards. Promoted after 2 years to Creative Manager Planned and placed a successful

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