Nicolas Lang
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Nicolas Lang
- Current 14 years and 3 months, since Apr 2012
Senior Consultant
Samsung OpenTide Greater China
• Digital Marketing Global Team leader • Marketing strategy, concept development and integrated marketing • Initiated a project related to social media analysis, measurement and management • Market research and strategic advice (e.g. Moët Hennessy Diageo, BMW, Hyundai, Samsung) • New business and international client development • Agency marketing
- 3 months, Jan 2012 - Mar 2012
Business Development Consultant
MTI Management Consulting
• Business Development and Key Account Management • Consolidation of CRM tools and customer database • Advising on marketing strategy and marketing localization
- 6 months, Jul 2011 - Dec 2011
Freelance Consultant
Online Lingerie Start-up
• Analyzing target groups, market trends and online behaviour • Developing marketing and communication strategies
- 4 months, Aug 2011 - Nov 2011
Freelance Consultant
Wolfgang Fränznick Beratung
• Conducted market research • Advisory on business in China
- 1 year and 8 months, Jan 2003 - Aug 2004
Assistent der Geschäftsleitung
Weigang Marketing Partner
• Lead generation of corporate clients and public tenders • Planned and implemented a CRM system; optimization and maintenance for sales purposes. • Provided assistance and administrative support • Served as president of the junior agency “triebwerk”
- 3 months, Nov 2002 - Jan 2003
Internship PR
Weigang Marketing Partner
• Conducted market research for clients • Contacted media for events and publications • Provided assistance and conducted administrative tasks
• Planned a model firm on a student team for SAP R/3; Customizing PP Module for the model firm • Utilized MS office and IBIS tools to provide assistance
Ausbildung von Nicolas Lang
- 1 year and 10 months, Sep 2009 - Jun 2011
MIT Sloan - Tsinghua Master of Business Administration
Tsinghua University, Beijing, China
• Topic of Thesis: “Introducing a Lingerie Brand in China Through Online Retail: A Strategic Approach” • Organizing Committee of Net Impact Club at Tsinghua Chapter • Student Ambassador • Social Chair of the class committee • Tsinghua Scholarship 2010 • 1st place in a Business Plan Competition
- 11 months, Sep 2006 - Jul 2007
Chinesisch
Guangxi University, Nanning China
- 4 years and 6 months, Sep 2004 - Feb 2009
International Business Management East Asia
Ostasieninstitut der FH Ludwigshafen
- 2 years and 1 month, Jun 2003 - Jun 2005
Marketing, Kommunikation, Werbung
Akademie Kommunikation Kassel, Kassel, Germany
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
Chinese
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
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