Nicole St.Martin (Bodem)

Ensure FindLaw’s premier clients receive optimal consideration from search engines. Subject matter expert responsible for the identification, communication & implementation of FindLaw’s search marketing best practices. • Keyword research, competitive analysis, content creation, website & conversion analysis & linkbuilding strategies. • Develop analytics based strategies that help clients achieve their long term internet marketing goals. • Assist in the development & training of search marketing

Resident search engine marketing (SEO) strategist. Responsible for search marketing strategies across two corporate websites & 40 client Jobs2web sites. • Assisted creating a multi-million dollar career site optimization product. • Developed, implemented and measureed SEO strategies - worked closely with development & implementation teams. • Developed SEO best practice documentation & processes. • Provided sales support & training by developing & presenting presentations

Analyze client’s customer base and develop effective search engine marketing strategies to improve search engine visibility and increase growth of customer base. This includes organic search engine optimization (SEO) search engine/directory submissions, paid inclusions and PPC campaigns (SEM)

SEM/SEO • Created and executed strategic plans for PPC campaigns on Overture and Google. • Responsible for creative development, bid management and PPC campaign tracking • Produced client facing reports to document results and ROI of PPC campaigns • Analyzed and optimized clients websites – Recommended ways of improving search engine visibility. • Registered clients with search engines and directories - generated reports to document increased sales/traffic. Email Promotions: • Pr