Nidhi Birla

- Owned data quality and governance across KAMs and Mappers through regular audits, ensuring reliable decision-making. - Reduced demand leakage by tracking lead churn and Expected vs Active timelines, cutting conversion TAT by ~30%. - Improved mapping efficiency via role-based prioritization and automation, lowering rejections by ~20% and manual effort by up to 80%.

Led GTM execution for HIRA across influencer partnerships, affiliate launch, and brand campaigns. Scaled teams (40+ hires), onboarded 150+ vendors, and owned private-label supply chain and Zepto bulk execution (10,000+ units). Expanded distribution across major marketplaces, supported P&L tracking, and drove ₹1.15 Cr in Zepto revenue with 50+ influencer campaigns delivering ~30% engagement growth.

Focused on optimizing influencer partnerships for effective marketing results. Executed data-driven affiliate marketing plans to support new product visibility and customer acquisition. Designed targeted marketing initiatives to engage creators, vendors, and customers, enhancing reach and conversion. Achieved 1,500+ sales in the Zapster Affiliate Programme, driving ₹18.75L in revenue in 6 months.

Owned multi-category marketing funnel and stakeholder collaborations, expanding product offerings and executing integrated promotions. Led IIT-JEE educator hiring, onboarding 36 educators in 3 months, and drove community engagement and team training. Launched NCHM JEE, BITSAT, and KEAM, generating ₹10L+ revenue in the first month; exceeded hiring targets by 117%–125%; built 15+ educator Telegram channels generating ₹1.5L+ monthly; and consistently surpassed sales targets with ₹97.6L revenue in 12 months.

Managed the entire sales cycle from lead generation, client retention, handling client escalations, to account receivables. Accomplishments: Acquired over 1000 RN’s in a single month (Feb’20).