Nihal Hassan

- Menaflow is a marketing automation (CRM + Customer Engagement + Omnichannel Lifecycle Marketing) SaaS platform for brands in MENA - Built and lead a team of 20 including product managers, engineers UI/UX designers and marketers (in-house and contractual) - Prioritized product roadmap and backlogs in order to achieve product vision goals and metrics - Strategized, executed and oversaw KPI-driven growth marketing / user acquisition efforts (SEO, direct outreach, partnerships, social, and content)

- CleverX is the world’s fastest growing 1-on-1 advisory platform used by the world’s top consultants and market research firms - First hire in the company and led **user experience, onboarding and engagement, and supply-side and demand-side customer acquisition efforts - Other responsibilities included leading the Content team, Partner Marketing, PR, Product-led Growth Projects, Marketing Analytics, Customer Lifecycle Messaging, Marketing Automation, SEO, and Conversion Rate Optimization

- GrabOnRent is a venture-backed product subscription marketplace - I owned product analytics, product marketing, customer lifecycle messaging, SEO, conversion rate optimization and B2B demand generation - Increase organic traffic by 50%, visitor-to-sale conversion rate by 100% and **keep the sales team busy with leads**

- Goodbox is a venture-backed DIY app-builder SaaS built for businesses - **Part of the core-team** working with founders leading product and growth - Led multiple **product-led growth projects for B2B and consumer** focused iOS, Android web SaaS apps - Grew from 0 to 35,000 businesses, 400,000+ consumers and $10M annual GMV in 2 years

- Started my career at this ambitious startup marketing agency - Managed all things digital