Nikita Andreev

Helping European B2C startups to develop and launch MVP, create Go-to-Market strategy and find product market fit.

Skyeng is top-1 CIS EdTech company with more than 110,000 students which specialise on online English language lessons. Lead commercial products at Skypro: • Launched new products from scratch (e.g. mobile app, trial mechanics, sale pages, etc.) • Lead CRO processes for all products • Conducted researches and A/B tests • Lead initiatives to reduce CAC/LTV, CPL, CPI and other acquisition metrics Key achievements: • Launched 3 new products • Doubled CR of landing pages (5M EUR GMV)

Skillbox is CIS market leader in online vocational education with more than 613,000 students. Lead commercial products development: marketplace, webinar platform, CMS, billing systems. • Launched 5 new products from scratch • Leaded 60+ employees • Conducted 100+ A/B tests • Improved key metrics: CAC/LTV, CPL, CPI, ROMI, Retention Key achievements: • Launched new version of the marketplace (6M EUR GMV) - CR had increased 1,5 times • Hired 4 product managers and 2 project managers

Sberbank is №1 bank in CIS and №74 in the world • Conducted customer researchers: quantitive and qualitive • Calculated unit-economics for new ecosystem products • Lead new products launch Key achievement: • Launched a subscription product from scratch for CIS customers

• Analysed and improved key B2C Sales HR metrics: acquisition cost, CR, LTV • Developed HR funnel: A/B tests, quality control, infrastructure (CRM, Tableau, etc.) • Planned and executed marketing roadmap for key HR channels: job boards, SMM, digital advertising, etc. • Conducted customers (candidates) researchers: quantitive and qualitive Key achievements: • Tripled maximum quantity of hired people per month (from 150 to 465) • Increased quantity of leads by 30% per month • Improved CR of HR funnel by 50%

• Prepared for Google Assistant's launch in Russia (bugs management, localization, product development) • Implemented Google for Jobs feature in Google Search (for russian users) • Developed integrated marketing campaigns (TV and Digital) • Conducted qualitative and quantitative researches with agencies