Kyle White

As a Sr. Level manager, I focus on product led growth strategies for partnerships within the platform. Building engagement models and researching cutting edge strategies to grow the Impact SaaS product.

Lead product strategy and use for the Performance Partnerships team in the Performance Marketing group. This position involved understanding processes, frameworks, products and more to enable managers to be efficient and succeed. I helped with a lot of the background work so that everything ran smoothly and was at the forefront of innovation.

Built from scratch and lead the global Uber Eats affiliate and Ambassador partnership programs. Saved the company over 1.6mm USD with program practices. My Uber Eats channel was most efficient online marketing channel, and in top 3 for volume of new customer acquisition.

As the Merchant Team Leader (Director of Merchant Management), I managed a team of merchant/advertiser managers to help them reach goals and maintain relationships of top partners. Focused on data, we worked to help advertisers such as REI, Patagonia, Under Armour, and more; achieve successful affiliate programs within our network

Manage top online merchants and brands to incremental drive sales and new customers for them through various marketing strategies.

To oversee and grow the entire affiliate marketing program for 1-800 Contacts and Glasses.com. 1-800 Contacts is the largest provider of contact lenses in the USA.

Manage affiliate program of over 2,000 publishers. Analyze, report, and take actionable steps on web analytics. Overstock.com is the 3rd largest online only retailer in the USA, after Amazon and eBay.

Marketing, E-Commerce, Strategy.