Nikita Serebriakov

Collaborated closely with project managers and art directors to adapt brand styles across platforms and marketing channels. Created investor presentations and visual narratives for a fintech product backed by one of the largest banks in Russia — resulting in a record 30% increase in secured funding during the next investment round. Used AI tools and research-driven approaches to streamline idea generation and visual exploration during early concept phases.

Designed and launched the branding for “Holy Soda,” a sub-line that preserved the brand’s core style while introducing a new direction — resulting in a 24% sales increase in retail and 35% in online platforms. Built and maintained consistent visual assets for retail campaigns, brand decks, and POS materials. Produced advertising creatives and social media content that aligned with the broader marketing strategy. Collaborated with managers and external vendors to ensure quality and brand consistency.