Nikolai Keidel

Markets: Germany, Austria & Czech Republic

Management and professional and disciplinary responsibility for the (FM)CG / Food & Beverage Unit _ Headcount of 5 pers. (Junior to Senior level) _ > 15 client accounts ranging from global companies to start-ups (e.g. Barilla, Carlsberg, Weber Stephen, 1664 Blanc, Planted, Rotkäppchen Mumm/ Club of Wine, MasterPRO, DoN Group) _ Strategic 360°-communication/ media consulting and cross-media implementation _ Brand collaborations and partnerships

– PR & Cross-Media Communications Consulting – Social Media Management and Consulting – Collaborations & Business Development – Industries: Luxury Goods, Jewellery & Watches, Fashion, Healthcare, Sustainability avantgarde.net/

The Collaborations Unit is a new strategic division within the Avantgarde Group that specialises in developing new business models in the Experience Economy. We create disruptive and scalable business ideas and form strategic partnerships to open up new revenue streams for all parties involved. – Experience and Brand Collaborations – Business Development – PR & Cross-Media Communications Consulting – Social Media Management and Consulting avantgarde.net/ teachtok.de/

– Corporate Communication Strategy and Content Management – Social Media Channel Management (LinkedIn and Instagram) for Corporate and Executive Board Accounts – Network maintenances and implementation of Avantgarde stories in relevant print and online media – Employer Branding Strategy (internal and external) avantgarde.net/

Responsible for PR and Communications, as well as Celebrity/Influencer Relations, and Events for Salvatore Ferragamo and Messika. – Ready To Wear and Accessories – Museo Salvatore Ferragamo / Art – Fine and Haute Joaillerie svr-pr.de/ ferragamo.com/ messika.com/ Managing the Social Media Accounts (Instagram and Facebook) for SvR PR.

Heading the Public Relations and Communication Strategies, Cooperations, Special Events, as well as Press, Influencer & Celebrity Relations. phyne.com/

Assistant PR & Communications national and international Fashion Weeks, Press Days, Influencer & Celebrity Relations, Social Media (Facebook, Instagram, Twitter), Collaborations, Celebrity Dressing, Special Projects, Branding, Press Requests dorothee-schumacher.com/

• Media & Communication Science and Studies • Business Administration • Business English • Intercultural Studies Bachelor Thesis: ‘Influencer Marketing: Wear, share, like. A qualitative Study on the Relevance of the Influencer Marketing in the Premium and Luxury Fashion Segment’

State-approved, private Grammar School (Gymnasium) Intensive Courses: German, English, Math, Arts, and Biology