Nikolay Mihaylov

Transforming physical and cultural properties into interactive experiences. Cool, eh?

• Planned strategic campaigns with heavy emphasis on interactive • Concepted and created both ATL and BTL executions utilizing a variety of media channels • Highly involved in agency branding efforts • Clients: Absolut Vodka, Heineken, Savex and NewWave TTL Agency

• Created interactive design and communication solutions utilizing various media channels • Met and exceeded strategic objectives while constantly providing quality assurance on all creative deliverables • Balanced design development with client business objectives • Highly involved in RFPs: Supervalu & Sports Illustrated • Worked closely with Senior Art/Creative Directors and Account teams • Primary client: Supervalu

• Brainstormed ideas and executed comps for both internal and external communication (ad) campaigns - interactive, print, and non-traditional for the below-mentioned clients • Clients: Internal Bingo Fundraising Campaign, LOWE Recruitment, Hoegaarden, Degree, Saab, and Snuggle • Final Project - Unilever (The goodness of margarine) - unbranded campaign about changing consumers’ perception regarding margarine (spread) by promoting its intrinsic goodness and establishing it as a separate consumer category

• Responsible for printing final proofs and Media-Beacon Image Library file retrieval • Created storyboards and comps, and built mechanicals for Volkswagen, Burger King, Coke, Sprite, and Compass Bank, following strict CI regulations • Concepted and executed packaging ideas/prototypes • Worked closely with Art and Creative Directors, Traffic Managers, and Quality Control

• Designed and developed a series of promotional materials such as posters, brochures, and CD labels for educational and non-governmental organizations; planned a campaign and a webbased portfolio for West Hill Graphics • Worked on Child Project to research grassroots groups for fundraising ideas and to create awareness of child slavery • Utilized skills in: needs assessment, project scheduling, storyboarding, prototyping, time management, and systems thinking principles

Creative Direction