Dr. Nils Daecke


Angestellt, Digital Information Officer (DIO) – Beauty Care & Corporate VP, Henkel AG & Co. KGaA

Düsseldorf, Germany


Digital strategy
Digital marketing
Social Media
Online Marketing
Digitale Transformation
Mobile Apps
Brand management
Social Media Marketing
Online Campaigning
Digital media
Change Management


Professional experience for Nils Daecke

  • Current 1 year and 4 months, since Jul 2020

    Digital Information Officer (DIO) – Beauty Care & Corporate VP

    Henkel AG & Co. KGaA

    Member of the Executive Leadership Team of Henkel dx, the new Digital Business unit. Global responsibility for Henkel Beauty Care’s IT portfolio, budget and the digital transformation. Overseeing all end-to-end digital processes & projects and applications for R&D, Master Data, Manufacturing, Supply Chain, Sales Excellence, Marketing, Customer Service and Data & Analytics. Additional responsibility for M&A IT due diligences and post-merger integration.

  • 1 year and 11 months, Aug 2018 - Jun 2020

    VP Digital Marketing Int., Retail & Professional, Head of Content Production

    Henkel AG & Co. KGaA

    Member of the Global Marketing Leadership Team Continued global responsibility for the Henkel Beauty Care digital marketing activities across Retail & Salon businesses. Increased focus on talkable campaigns and digital sustainability communication. Built an inhouse social media agency covering all content strategy, creation, production activities for Retail & Professional including global influencer and community management activities with high brand & consumer proximity.

  • 2 years and 7 months, Jan 2016 - Jul 2018

    VP Digital Marketing International, Head of Venture Capital and IoT/Beauty Tech

    Henkel AG & Co. KGaA

    Continued global responsibility for the Henkel Beauty Care digital marketing activities across Retail & Salon businesses. Definition & execution of digital touchpoint strategies for the masterbands (e.g., Schwarzkopf, got2b, Syoss). Established joint business plans with strategic partners such as Google and Facebook. Additionally heading the newly established Corporate Venture Capital (CVC) activities of the Beauty Care business including start-up screening, selection, cooperations and portfolio building

  • 2 years and 4 months, Sep 2013 - Dec 2015

    Corporate Vice President Digital Marketing International, Retail & Professional

    Henkel AG & Co. KGaA

    Responsibility for the international digital marketing strategy and execution across all Beauty Care categories and brands in Retail (Hair, Body, Skin, Oral) & Professional (Salon) Business. Responsible for global brand websites, SEO, apps, social media channels, e-commerce content Appointed to chair of Henkel's Digital Steering Group (across Henkel's 3 business units and functions)

  • 1 year, Sep 2012 - Aug 2013

    Corporate Vice President Business Development and M&A

    Henkel AG & Co. KGaA / Beauty Care

    Global responsibility for the Henkel Beauty Care strategy, M&A activities and growth portfolio management. • Lead multiple due diligences for international targets • Acquisitions successfully negotiated, closed and integrated • Defined value driver strategy for brands, customers and regions • Developed sustainable portfolio strategy in close alignment with Beauty Care board member

  • 3 years, Sep 2009 - Aug 2012

    Corporate Vice President International Marketing Hair Care

    Henkel AG & Co. KGaA

    Global lead for Henkel’s global Hair Care business with full P&L responsibility. Full brand ownership of global mega brands Schwarzkopf Gliss, Schauma, Syoss & local brands. Achievements include: • 5 consecutive years of double digit hair care category growth fueled by all three mega brands • Grew Henkel’s Hair Care market share to all-time-high and strong No3 in Europe, significantly expanded emerging market share to > 50% (driven by China, CIS, CEE, MEA, Latin America)

  • 1 year and 8 months, Jan 2008 - Aug 2009

    Marketing Director International Hair Care

    Henkel AG & Co. KGaA

    Responsible for Henkel Beauty Care’s global Hair Care business with full P&L responsibility. Together with my international team responsible for the global innovation pipeline, concept & product development, brand positioning, marketing mix, communication development, portfolio Management, country steering for the global mega brands Schwarzkopf Gliss, Schauma, Syoss & local brands Launch of new hair brand SYOSS (Professional Performance) from scratch in > 30 countries

  • 10 years and 5 months, Aug 1997 - Dec 2007

    Project Leader

    The Boston Consulting Group (BCG)

    trategy consultant and Project Leader with more than 20 client projects worldwide with focus on FMCG, durable branded goods, retail & media Topic expertise: Brand management, marketing/advertising efficiency, growth strategies Core member of BCG’s worldwide Consumer Practice and Marketing, Sales & Branding Practice, BCG’s recruiting team University lectures in marketing, Publications on marketing efficiency

  • 2 years and 8 months, May 2001 - Dec 2003

    Strategic Advisor and co-owner

    Panthertainment GmbH

    Headed strategy and partner acquisition for Panthertainment. Significant contribution to sales growth and portfolio expansion. Agency with two business fields: 1. Marketing agency focused on street promotion with focus on the young target group; Direct promotion campaigns for leading consumer goods / media companies 2. Model booking agency with focus on People of Color (POC) for film and advertising/fashion shoots. Purpose to increase diversity in German film and advertising productions from stereotypes

  • 3 years and 5 months, Aug 1999 - Dec 2002

    Wissenschaftlicher Mitarbeiter

    WHU - Otto Beisheim School of Management

    Academic researcher at the Kühne Competence Center for Logistics Management Research projects in the field of supply chain management and supply chain controlling e.g., Siemens, BASF, Zeiss Academic lecturer, coordination of student thesis projects

  • 1 year and 5 months, Dec 1999 - Apr 2001


    Pick Up Point GmbH (start-up)

    E-Commerce logistics service provider. Distribution of e-commerce parcels via gas stations, solving key consumer pain point of not being at home to receive deliveries and limited opening hours of postal offices. Successful exit: Trade sale to Aral (BP), Germany’s leading gas station network

  • 4 months, Jan 1995 - Apr 1995

    Brand Management Praktikant

    Procter & Gamble

    Responsibility for 2 product lines (Ellen Betrix Body Care and Hand Care)

  • 2 months, Sep 1994 - Oct 1994


    Deutsche Bank

    Customer consultation & service, private wealth management

  • 3 months, Aug 1993 - Oct 1993

    Brand Management Praktikant

    Lindt & Sprüngli

    Marketing, product management, market research, customer service center

Educational background for Nils Daecke

  • 1 month, Apr 2015 - Apr 2015

    Executive Education

    Harvard Business School

    Attended HBS “Leadership Forum” (Prof. Jim Dowd, Prof. Ranjay Gulati, Prof. John Kotter)

  • 1 month, Mar 2011 - Mar 2011

    Executive Education

    Harvard Business School

    Leading Organizational Change and Renewal Program Management & leadership education (Prof. Michael Tushman, Prof. Charles O'Reilly)

  • 1 month, Oct 2009 - Oct 2009

    Business Administration

    Thunderbird School of Global Management

    Strategic Management & Leadership Program in cooperation with Henkel

  • 3 years and 7 months, Aug 1999 - Feb 2003


    WHU – Otto Beisheim School of Management

    Doctoral dissertationon “Management of Supply Chain Relationships" (“Akteursbasierte Führung von Supply Chain-Beziehungen”) Academic advisor: Prof. Dr. Dr. h.c. Jürgen Weber

  • 5 months, Aug 1995 - Dec 1995

    Business Administration

    Pennsylvania State University

    Participation in MBA program, IAS scholarship by DAAD

  • 2 years and 6 months, Oct 1994 - Mar 1997


    Universität zu Köln

    Majors: Marketing, Organization Management, Business Psychology Worked as Research Assistant at Department of Organization Theories (Prof. Dr. Erich Frese)

  • 1 year and 10 months, Oct 1992 - Jul 1994


    RWTH Aachen

    Undergrad studies in Business Administration ("Grundstudium")


  • German


  • English


  • Spanish


  • French



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