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Katja Berchtenbreiter

Selbstständig, Founder & Managing Partner, better be buzzin' GmbH
Berlin, Germany

Skills

Timeline

Professional experience for Katja Berchtenbreiter

  • Current 1 year and 7 months, since Aug 2023

    Founder & Managing Partner

    better be buzzin' GmbH

    Marketing Transformation Consultancy

  • Current 1 year and 8 months, since Jul 2023

    Founder & CEO

    Funky Flex Holding UG (haftungsbeschränkt)

  • 9 months, Sep 2022 - May 2023

    Head of Digital Marketing IT

    Mercedes-Benz Group

    Verantwortung für die weltweiten Digital Marketing Plattformen: Definition der globalen IT-Strategie und -Architektur für AdTechnologie, Asset Mgmt + Content Distribution Verantwortung für das Digital Innovations Team: Start up Scouting, Evaluierung neuer Technologien um die globale Sales- und Marketingorganisation zu unterstützen Initiierung von Datenkonsistenz Projekten zur Sicherstellung durchgängiger Messbarkeit Externe und interne Kommunikation für die Vice Präsidentin IT Marketing und Sales

  • 8 months, Jan 2022 - Aug 2022

    Digital Marketing Consultant (external)

    easyJet

    Agenturpitch für den deutschen Markt mit einem rein digitalen Ansatz (Kreation und Media): Implementierung eines agilen, transparenten Growth Marketing Ansatzes Aufbau eines neuen Bereichs für Marketing Effizienz: Analyse der aktuellen AdTech Umgebung, Entwicklung einer Media- und Marketingoptimierungsstrategie, Entwicklung neuer Datenmodelle (Multi Touch Attribution und Media Mix Modell) Stakeholder Management: Verknüpfung des internen Teams mit den Bereichen Media Buying, Kreation und Data Analytics

  • 1 year and 5 months, Aug 2017 - Dec 2018

    Vice President Digital Marketing/Media/Tools

    Deutsche Bahn AG, Konzernleitung

    Definition der konzernweiten digitalen Marketingstrategie Verantwortlich für alle Marktforschungsstudien und Kampagnen-Reportings Leitung des Marketing Budgetcontrolling Steuerung von Smart Data Projekten Entwicklung von Konzern-Marketingkonzepten Implementation Platforms/Tools Mitarbeiterverantwortung: ca. 30 Personen

  • 11 months, Sep 2017 - Jul 2018

    Geschäftsführerin

    DB Media und Buch GmbH - Ein Unternehmen der Deutschen Bahn AG

    - Inhouse Media Agentur der Deutschen Bahn AG - Media Einkauf - Media Planung und Consulting (Cross media) - Media Mix Modelling - Ad Technologie - Data Intelligence - Mitarbeiterverantwortung: ca. 20 Personen

  • 2 years and 3 months, May 2015 - Jul 2017

    Director

    YDM digital (JAPAN) - a joint venture of Yamato + Deutsche Post DHL Group

    Market entry consulting Japan eCommerce consulting Japan Online marketing Japan local and crossborder Crossborder eCommerce Listing services eFacilitation

  • 2 years and 7 months, Jan 2015 - Jul 2017

    Director Online Marketing International

    DHL eCommerce / Deutsche Post DHL Group Headoffice

    Market Entry Consulting Japan and China Crossborder eCommerce Consulting Online Marketing Concepts eFacilitation

  • 2 years and 3 months, Oct 2012 - Dec 2014

    Senior Expert Online Marketing International

    DHL Globalmail / Deutsche Post AG

    - Developing marketing strategies for crossborder eCommerce worldwide - Market insights for international expansion: market analysis, competitor analysis, strategic brand positioning, media strategy - Market entry strategies - Integrated online marketing concepts (SEA, SEO, SMM, Display, Affiliate, E-Mail Marketing, Product listing on marketplaces etc.) - Business development - Market knowledge: Europe, US, China

  • 2 years, Nov 2010 - Oct 2012

    Senior Product Manager

    Deutsche Post Com GmbH

    - Product development (technical + strategic) - Supervising more than 110 events in cooperation with Google - Target group insights of the German SME market - Responsible for IT, communications, sales and customer service - Business development with Google and other media partners - Baseline study on location based advertising in Germany - Financial controlling

  • 9 years and 9 months, Feb 2001 - Oct 2010

    Marketing Director and Senior Account Manager

    promio.net GmbH

    - Brand communication - Public relations - Managing complex online research projects including eye tracking - Developing online direct marketing strategies for international customers e. g. The Coca-Cola Company, O2 Telefonica, Peugeot etc. - CRM projects - Baseline study on the ideal design of html E-Mails (2004)

  • 1 year and 3 months, Jun 1999 - Aug 2000

    Account Manager

    Primus Online GmbH/RTL Primus Powershopping

Educational background for Katja Berchtenbreiter

  • 3 years and 4 months, Oct 1997 - Jan 2001

    Kunstgeschichte Archäologie Städtebau

    Universität zu Köln

  • 8 months, Jan 1995 - Aug 1995

    Architektur

    Eidgenössische Technische Hochschule Zürich ETHZ

  • 4 years and 1 month, Feb 1993 - Feb 1997

    Landschaftsarchitektur

    FH Nürtingen

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

  • Japanese

    Basic

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