
Katja Berchtenbreiter
Skills
Timeline
Professional experience for Katja Berchtenbreiter
- Current 1 year and 7 months, since Aug 2023
Founder & Managing Partner
better be buzzin' GmbH
Marketing Transformation Consultancy
- Current 1 year and 8 months, since Jul 2023
Founder & CEO
Funky Flex Holding UG (haftungsbeschränkt)
Verantwortung für die weltweiten Digital Marketing Plattformen: Definition der globalen IT-Strategie und -Architektur für AdTechnologie, Asset Mgmt + Content Distribution Verantwortung für das Digital Innovations Team: Start up Scouting, Evaluierung neuer Technologien um die globale Sales- und Marketingorganisation zu unterstützen Initiierung von Datenkonsistenz Projekten zur Sicherstellung durchgängiger Messbarkeit Externe und interne Kommunikation für die Vice Präsidentin IT Marketing und Sales
Agenturpitch für den deutschen Markt mit einem rein digitalen Ansatz (Kreation und Media): Implementierung eines agilen, transparenten Growth Marketing Ansatzes Aufbau eines neuen Bereichs für Marketing Effizienz: Analyse der aktuellen AdTech Umgebung, Entwicklung einer Media- und Marketingoptimierungsstrategie, Entwicklung neuer Datenmodelle (Multi Touch Attribution und Media Mix Modell) Stakeholder Management: Verknüpfung des internen Teams mit den Bereichen Media Buying, Kreation und Data Analytics
- 1 year and 5 months, Aug 2017 - Dec 2018
Vice President Digital Marketing/Media/Tools
Deutsche Bahn AG, Konzernleitung
Definition der konzernweiten digitalen Marketingstrategie Verantwortlich für alle Marktforschungsstudien und Kampagnen-Reportings Leitung des Marketing Budgetcontrolling Steuerung von Smart Data Projekten Entwicklung von Konzern-Marketingkonzepten Implementation Platforms/Tools Mitarbeiterverantwortung: ca. 30 Personen
- 11 months, Sep 2017 - Jul 2018
Geschäftsführerin
DB Media und Buch GmbH - Ein Unternehmen der Deutschen Bahn AG
- Inhouse Media Agentur der Deutschen Bahn AG - Media Einkauf - Media Planung und Consulting (Cross media) - Media Mix Modelling - Ad Technologie - Data Intelligence - Mitarbeiterverantwortung: ca. 20 Personen
- 2 years and 3 months, May 2015 - Jul 2017
Director
YDM digital (JAPAN) - a joint venture of Yamato + Deutsche Post DHL Group
Market entry consulting Japan eCommerce consulting Japan Online marketing Japan local and crossborder Crossborder eCommerce Listing services eFacilitation
- 2 years and 7 months, Jan 2015 - Jul 2017
Director Online Marketing International
DHL eCommerce / Deutsche Post DHL Group Headoffice
Market Entry Consulting Japan and China Crossborder eCommerce Consulting Online Marketing Concepts eFacilitation
- 2 years and 3 months, Oct 2012 - Dec 2014
Senior Expert Online Marketing International
DHL Globalmail / Deutsche Post AG
- Developing marketing strategies for crossborder eCommerce worldwide - Market insights for international expansion: market analysis, competitor analysis, strategic brand positioning, media strategy - Market entry strategies - Integrated online marketing concepts (SEA, SEO, SMM, Display, Affiliate, E-Mail Marketing, Product listing on marketplaces etc.) - Business development - Market knowledge: Europe, US, China
- 2 years, Nov 2010 - Oct 2012
Senior Product Manager
Deutsche Post Com GmbH
- Product development (technical + strategic) - Supervising more than 110 events in cooperation with Google - Target group insights of the German SME market - Responsible for IT, communications, sales and customer service - Business development with Google and other media partners - Baseline study on location based advertising in Germany - Financial controlling
- 9 years and 9 months, Feb 2001 - Oct 2010promio.net GmbH
Marketing Director and Senior Account Manager
- Brand communication - Public relations - Managing complex online research projects including eye tracking - Developing online direct marketing strategies for international customers e. g. The Coca-Cola Company, O2 Telefonica, Peugeot etc. - CRM projects - Baseline study on the ideal design of html E-Mails (2004)
- 1 year and 3 months, Jun 1999 - Aug 2000
Account Manager
Primus Online GmbH/RTL Primus Powershopping
Educational background for Katja Berchtenbreiter
- 3 years and 4 months, Oct 1997 - Jan 2001
Kunstgeschichte Archäologie Städtebau
Universität zu Köln
- 8 months, Jan 1995 - Aug 1995
Architektur
Eidgenössische Technische Hochschule Zürich ETHZ
- 4 years and 1 month, Feb 1993 - Feb 1997
Landschaftsarchitektur
FH Nürtingen
Languages
German
First language
English
Fluent
French
Basic
Japanese
Basic
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