Nina Botelho

Responsible for two main MEG business units: - ME Digital GmbH operations (+20 markets across the globe), including: expansion strategy, new markets & services launch, country management & operations optimization with P&L - ReachHero (influencer marketing platform): team lead Campaigning Team, liaise with external partners (technical providers, Talent Agencies and Brands), product team (new feature requests, user experience improvement, Reporting & Performance Tracking, operations optimization)

Main responsabilities include: - P&L responsibility for Iberia; Responsible for Offline (TV and Print) and Online Channels (Web and Mobile); Marketing (Media Buying, Campaign Planning and Optimization); Sales (Liaise with carriers, content partners and regulatory organizations); Product (Market Research, development of specific products and services for the Iberian market, cross-selling and Pricing); Identify Strategic Cooperations and On-Portal Deals

Account Director in SKA Brand Development, former TBWA Porto, a brand consultancy agency. Team leader, responsible for the Account Planning and Account Handling department. Main responsibilities include: Market Research (research, market analysis and brand and image diagnosis); Develop and Implement brand strategies for Agency clients; Develop and Coordinate Sponsoring and Corporate Identity Projects; Coordinate Media Planning activities; New Business Development.

• Account Handling and Account Planning • Manage the connection between Tequila/TBWA Portugal and worldwide network (research for global pitches, press releases for Tequila Worldwide, organize the Tequila Worldwide Annual Meeting in Lisbon). - Main accounts: Pizza Hut, Kentucky Fried Chicken (KFC), Banco Bilbao Vizcaya Argentaria (Retail Banking), Portugal Telecom, Volvo Cars, Galp Energia (Major energy (oil and natural gas) provider in Portugal) and Sagres (Major Beer brand in Portugal).

Marketing