Aleksandar Petkovic


Angestellt, Executive Director, IAB Serbia

Belgrade, Serbia


online marketing
project management
mobile strategy
mobile marketing
digital marketing
social media
Google analytics
online advertising
product management
SMS marketing
online strategy
digital strategy
mobile devices
mobile web
mobile applications
performance marketing
e-mail marketing
team leading
internet marketing
public speaker
mobile strategie
mobile beratung
Mobile Entwicklung
Mobile Bannering
Mobile Advertising
crossmedia Konzepte und Strategien
Mobile 360°Kommunikation
Augmented Reality
Mobile Social
Mobile Search
Social Media Marketing
Online Mediaplanung
Social Insights
Search Marketing


Professional experience for Aleksandar Petkovic

  • Current 5 years and 11 months, since Mar 2016

    Executive Director

    IAB Serbia

  • 10 months, Jun 2015 - Mar 2016

    Digital Strategist

    Wireless Media

  • 1 year and 8 months, Nov 2013 - Jun 2015

    Digital Strategy Planner

    Drive, IPG Mediabrands

    Tailoring broad range of creative and digital media strategies for all-size companies from diverse industries. Proposing tactics, digital media mix and spending share based on campaign goals, seasonality and budgets. Responsible for new business. Orchestrating RFPs, processes, people, ideas, content creation, collaboration and administration during pitches. Developing and implementing specialized trainings for employees and clients.

  • 5 months, Jun 2013 - Oct 2013

    Digital Account Director / Digital Project Manager

    Razor Communications

    Duties & Responsibilities Mobile and web projects production and management - responsible for entire project lifecycle from planning to initiation through execution and tracking and then closing. Leading and organizing cross-functional project teams in global environment. Day-to-day communication with clients and leading project status meetings.

  • 1 year and 8 months, Nov 2011 - Jun 2013

    Business Development Manager / Project Manager / Account Director

    Carnation Group (Part of Possible)

    Developing, establishing and executing growth strategy with an international board of directors. Organizing P&L and securing new business and partnership opportunities. Manage the regional sales (from prospect identification to closing the sale) with the goal of maximizing utilization of company assets, increasing market share, and expanding into new markets.

  • 2 years and 5 months, Jul 2009 - Nov 2011

    Digital Marketing Manager / R&D Project Manager


    Key Achievements:  21 content websites fully created and integrated with e-payment/m-payment  Introduced and innovated R&D flagship product with SMS payment subscription model that was generating revenue of 30K EUR / month  Developed new quality standards for better quality performance and reliability

  • 11 months, Sep 2008 - Jul 2009

    Web Portal Project Manager

    Universiade Belgrade 2009

    Duties & Responsibilities> Implementation and maintenance of internal web portal with online services that helped Heads of Delegations (HoD) to report a problem or better utilize their resources in Univeristy Village. Leading and coordinating team of 3 developers and 1 web designer. Key Achievements:>  This web portal was rated 4.3 (of 5) and listed in HoD’s feedbacks as one of the most usefull assets during Universiade in Belgrade

  • 7 months, Jan 2008 - Jul 2008

    Marketing Assistant

    Microsoft Serbia

    Duties & Responsibilities> BTL sales event management (logistics organization, execution, supervising, reporting and after event activities). Searching for appropriate event venue, catering, hostesses, technical support and meeting technical requirements (Internet, audio, video etc). Contact person for Microsoft student partners.

Educational background for Aleksandar Petkovic

  • Information Technologies

    Faculty of Electronic Engineering, Niš, Serbia


  • English


  • German



Extension of business network


Digital marketing
Mobile marketing
Project management
Product management
Data monitoring
Data analytics
Sustainable development
Digital content
Mobile technologies
Online advertising
Digital content
Social media
Online marketing
Strategy planning
Google AdWords

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