Dr. Nino Ruscigno

- Geographical Area: France, Spain, Portugal, Africa and Brazil - Build and develop a regional sales structure - Establish personal relationship to existing customers and find new projects - Actively and independently acquire new customers and projects - Preparate sales plannings and market and competition analyses - Provide competent application consulting to customers (trusted advisor)

Vertriebsgebiet: Westeuropa, Afrika, Südamerika - Aktiver Verkauf und technische Beratung - Verkaufswirksame Umsetzung der Potentiale des bestehenden und werthaltigen Kunden- und Vertriebspartnerstammes - Korrespondenz auf Deutsch, Italienisch, Englisch, Spanisch, Französisch & Portugiesisch - Durchführung von Markt- und Wettbewerbsanalysen - Unterstützung bei der Konzeption von Vertriebsstrategien

- Aufbau und die intensive Pflege eines Kundenstammes - Verfassung der Angebote in verschiedenen Fremdsprachen - Preiskalkulation & Angebotserstellung - Bearbeitung von Beschwerden - Kundenanalysen - Kundenbetreuung (B2B) - Import/Beschaffung (Einkauf/Import aus Spanien und Türkei) - Verhandlung mit den Lieferanten - Messen (Amsterdam, Madrid, Perpignan, Berlin, etc.)

Module 1: Introduction to strategy Module 2: Frameworks for creating breakthrough strategies Module 3: Good vs bad strategy in the 21st century Module 4: Beyond industries: Strategy in ecosystems Module 5: Growth, competition and M&As Module 6: Corporate strategy Module 7: Emergent strategy Module 8: Strategy implementation and execution

Strategy Mapping Strategty Leadership Source of Superior Performance Strategy by Design

• Brazilian Social and Political Dimensions • Brazilian Economy • Brazilian Capital Markets • Brazil in a Changing World Political Economy • Legal Aspects of Doing Business in Brazil • Brazilian Labour Market •The Brazilian Consumer Market • Infrastructure Challenges

• Decisiones Estratégicas • Fundamentos de Marketing • Dirección Financiera • Implementación Estratégicas • Autoconocimiento y Liderazgo • Análisis y Gestión de las Operaciones y la Tecnología • Responsabilidad Social Empresaria

- Marketing/Strategy - Internationalization process - Market entry, penetration and integration - French business network - Industrial Business Relationship - Industrial network approach

• Strategic marketing planning process • Understanding consumer needs • Consumer decision making: system 1 vs. system 2 model • Analysing competitors and company • Strategic segmentation and micro segmentation • Calculating market potential and targeting • Perceptual map and brand positioning

• Who uses accounting information and why • Financial reporting and standardised disclosures • Underlying accounting assumptions • Performance measures • Economic value added • Ratio analysis • Sources and use of funds • Financial strategies

Advanced Negotiation Strategies: Mastering the Art and Science of Negotiation

Negotiation Skills: Strategies for Increased Effectiveness

• BWL/VWL • Marketing • Finance • Interkulturelles Management

• BWL/VWL • Internationales Marketing • Interkulturelles Management