O.Tolga Kaya

• Responsibilities of this position includes overseeing all marketing activities of print and online products categories. Lead marketing team. Develope and execute marketing plans.Build and implement company marketing strategies to enhance brand value and competitiveness. Organize product development activities in line with market needs, in collaboration with Sales, Product Development and Content teams. Ensure a consistent message across all mediums, including advertisements and publication support.

• Responsible from Baby Food Category.Ensure brand value/volume, RIG and market share targets. Build brand equity in the market. Develop launches for a range of baby foods based on relevant consumer insight from across the market. Achieve the set brand objectives for NPS,RIG, Marginal Contribution of p/l, Marketing Budget, Market Share for baby food brand range. Manage the implementation of the pricing strategy. Develop along with the creative agency the communication strategy of the brand in line with glo