Ömer Akengin

With the comprehensive experience from previous appointments & accomplishments and my skills, I started my own business. I am providing Consulting Services for Clients who want an external perspective on improving sales efficiency, increase their engagement with customers in a noisy and competitive world, get their marketing straight, adjust their organization and resources, win the people for a needed change.

From screw to strategy. LAP Laser, a leader in laser positioning systems in Radiotherapy. I joined as Head of Sales for Europe, Middle East and Africa. When we acquired one of our competitors, I went to France to manage the new company A2J. As a truly sales and marketing person – realizing - that I was in charge of everything in a small organization, i.e. from supply for production (screw) to developing the company itself (strategy), I formed a team to execute on it, successful.

A truly “do inter-cultural business” period. Given Imaging, the company that invented Capsule Endoscopy. My entry to international sales, I managed the distribution in Europe, Middle East and Africa. I got to know how to do business with people in Finland and two days later with other people in Saudi Arabia.

My first job. I started as a Sales Trainee, visiting physicians and nurses in German hospitals to demonstrate, market and sell our products. An amazing time, I worked in a global corporation with an awesome, but huge product portfolio and great, but demanding customers. “If we had no problems here, then we wouldn´t need you here”, my boss once told me. His saying still drives me today, I am all in for problems to solve.

Orgentec is a leading manufacturer for autoimmune diagnostics. As Head of Sales, I managed and developed with my team the Asia-Pacific, China, Middle East and Africa region. It was my entry to biochemistry products and an extended understanding of doing marketing and sales for more sophisticated products.

Getting my curiosity started. I was curious about Business and Marketing. But I was most curious why someone buys product X and not product Y or Z. „There must be one or more reasons “; I wanted to understand the rationale and psychology behind.